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Inbound Statistics and Trends. Presented by: Ron Erdmann Office of Travel & Tourism Industries (OTTI) International Trade Administration U.S. Department of Commerce October 25, 2012. Publications. Policy. Research. OTTI Serves as the National Tourism Office.
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Inbound Statistics and Trends Presented by: Ron Erdmann Office of Travel & Tourism Industries (OTTI) International Trade Administration U.S. Department of Commerce October 25, 2012
Publications Policy Research OTTI Serves as the National Tourism Office • We advance policies and programs that strengthen economic development. • We support and create opportunities for U.S. travel and tourism exports. http://www.tinet.ita.doc.gov/ Travel Promotion Act Industry Outreach
U.S. Department Of CommerceInternational Trade Administration Tourism Resources OFFICE OF TRAVEL & TOURISM INDUSTRIES http://www.tinet.ita/doc/gov Foreign Commercial Service 151 Offices in 83 Countries Office of Domestic Operations 105 U.S. Offices http://www.buyusa.gov/eme/tra.html http://trade.gov/cs/
Data Available for Purchase • Monthly Arrivals Report • Monthly Air Traffic Report • Overseas Travelers to U.S. Report • 11 Country Reports • 1997-2011 Country & Sector Reports • Custom data tables • Custom Reports (12 columns & 35 Tables)
International Arrivals & Spending(1997-2011) Visitor spending (receipts) closely mirrors visitor volume. Visitor volume was a record 62.3 million, while spending was a record $153 billion in 2011. Sources: Department of Commerce, Office of Tourism Industries; Department of Commerce, Bureau of Economic Analysis; Statistics Canada; Banco de Mexico.
Top Travel Export Markets(2011r Receipts, $Billions/year) Travel Passenger Total Travel Receipts Fare Receipts Origin Country 2011r Receipts r 2011r Canada $19.4 $4.6 $24.0 Japan $10.1 $4.6 $14.8 United Kingdom $9.0 $3.0 $12.0 Mexico $6.4 $2.8 $9.2 Brazil $5.9 $2.6 $8.5 China $5.7 $2.1 $7.7 Germany $4.9 $1.4 $6.3 Australia $4.3 $0.7 $5.0 France $3.8 $1.2 $5.0 India $3.1 $1.3 $4.4 South Korea $3.7 $0.1 $3.8 U.S. TOTAL $116.1 $36.6 $152.7 r = revised
Top Origin Markets forInternational Travelers to the U.S. Origin of Visitor 2011 2011/2010 2011/2000 (000s)(% change) (% change) • International Total * 62,325 4%22% • 1Canada 21,028 5% 43% • 2 Mexico 13,414 0% 27% • Overseas ** 27,883 6% 7% • 3 United Kingdom 3,835-0%-18% • 4 Japan 3,250 -4%-36% • Germany 1,824 6% 2% • Brazil 1,508 26% 105% • France 1,504 12% 38% • South Korea 1,145 3% 73% • 9 People’s Rep. of China 1,089 36% 337% • 10 Australia 1,038 15% 92% * International travelers include all countries generating visitors to the U.S. ** Overseas includes all countries except Canada and Mexico. Record year for travel to U.S.
Use of Package by Overseas Visitors: 1996 - 2011 Visitors (000) Share of Visitors % ‘Overseas’ excludes Canada and Mexico. U.S. Department of Commerce, International Trade Administration, Office of Travel and Tourism Industries (October 2012)
Top Origin Markets forPackage Travelers to the U.S. Origin of Visitor 2011 2011/2010 2011/2000 (000s)(% change) (% change) • Overseas ** 4,489 1% -17% • Japan 1,300-4%-43% • United Kingdom 706 -15%-38% • France 235 8% 41% • People’s Rep. of China 203 83% n.a. • 5 Italy 196 1% 47% • 6 Brazil 179 11% 84% • 7 Germany 166 -4% 4% • Australia 114 -5% 17% • 9 South Korea 105 -51%n.a. Based upon Package Questions n.a. estimate is not available ** Overseas includes all countries except Canada and Mexico.
Use of Guided Tour by Overseas Visitors: 1996 - 2011 Visitors (000) Share of Visitors % ‘Overseas’ excludes Canada and Mexico. U.S. Department of Commerce, International Trade Administration, Office of Travel and Tourism Industries (October 2012)
Top Origin Markets forGuided Tour Visitors to the U.S. Origin of Visitor 2011 2011/2010 2011/2000 (000s)(% change) (% change) • Overseas ** 4,963 10% 19% • 1 Japan 79912%-43% • United Kingdom 736 -1% 2% • Australia 429 20% 165% • Germany 332 20% 31% • 5 France 233 17% 61% • 6 South Korea 223 49% n.a. • 7 People’s Rep. of China 218 57% n.a. • Italy 158 7% 94% • 9 Brazil 118 7% 162% n.a. estimate is not available Based upon Activity Participation ** Overseas includes all countries except Canada and Mexico.
U.S. Port-of-Entry for Overseas & Package Visitors (2011) Share of Share of Difference Overseas Package Arrivals Travelers Overseas & Package U.S. Port (Top 8) New York (JFK) 17.2% 12.1% -5.1% Miami (MIA) 13.8% 9.0% -4.8% Los Angeles (LAX) 11.1% 11.0% -.0.1% Newark (EWR) 6.4% 4.1% -2.3% Honolulu (HNL) 6.1% 17.3% 11.2% San Francisco (SFO) 5.6% 3.9% -1.7% Chicago (ORD) 4.7% 1.8% -2.9% Agana (GUM) 3.8% 18.5%14.7% Sum of the Above 68.7% 77.7% 9.0% All Others 37.3% 22.3% -15.0%
Survey of International Air Travelers English and 11 Foreign language versions New version In 2012 Self administered by passenger Same survey for non-resident and resident travelers … Skip patterns
Overseas & Package Travelers’ Information Sources & Trip Decision Times 2011
Overseas & Package Travelers’ Means of Booking Air Trip 2011
Selected Overseas & Package Travelers’ Key Characteristics 2011
Transportation Used by Overseas & Package Visitors to the U.S. 2011
Activities Participation of Overseas & Package Travelers to the U.S. 2011
Top U.S. States/Territories Visited by Overseas & Package Travelers 2011 States/Territories Overseas Package Visited %% New York 37% 25% California 22% 19% Florida 20% 21% Nevada 10% 14% Hawaii 8% 19% Massachusetts 5% 3% Texas 5% * Illinois 5% 3% Guam 4% 19% New Jersey 4% * Pennsylvania 3% 2%
Top U.S. Destinations Visited by Australian Travelers (2006 vs. 2011) Cities Visited Overseas Package %%) New York City 36% 40% 4% pts Los Angeles 28% 38% 10% pts Las Vegas 21% 31% 10% pts San Francisco 21% 22% 1% pt Honolulu 14% 18% 4% pts Anaheim 7% 8% 1% pt Orlando 4% 8% 4% pts Washington, DC9% 8% -1% pts Miami 3% 8% 5% pts New Orleans 1% 6% 5% pts Boston 6% 6% no change San Diego & Chicago
International Visitors to the U.S. and Projections(2000-2016) Arrivals in Millions Sources: U.S. Department of Commerce, ITA, Office of Travel & Tourism Industries; Secretaria de Turismo (Mexico); Statistics Canada. -- April 2012 forecast
Short- and Long-Term Forecast: Growth from 60M in 2010 to 81M in 2016 Overseas includes all countries except Canada and Mexico. Sources: Office of Travel & Tourism Industries; Statistics Canada; Banco de Mexico - October 2011 forecast
The Quickest Way to U.S. International Tourism Information:http://tinet.ita.doc.gov Includes International Travel Research Online Order, read, download & print the latest statistics on international travel to and from the U.S. • Updates on theDiscoverAmerica.com Website • All of the latest summary tables highlighting specific tourism trends • Nearly 30 market and regional profiles available • Forecast of international travelers to the U.S. through 2016 • Information on OTTI’s nine on-going market analysis (research) programs • Updated monthly statistics on arrivals and departures • Late-breaking TI News announcements and information releases • Links and information on the Commerce, Commercial Service Travel & Tourism Team in the USA & Abroad • Links to other organizations in the travel industry Sign up for TINews, OTTI’s FREE news service, for the latest in tourism industry news and program updates
Questions/Comments? • Contacts: • Julie Heizer, Acting Director for OTTI, +1 (202) 482-4904, or at: julie.heizer@trade.gov • Ron Erdmann, Senior Analyst, OTTI, +1 (202) 482-4554 or at: ron.erdmann@trade.gov • Commercial Service Tourism Team Leader, (212) 809-2685, or at: Anastasia.Xenias@trade.gov Websites to Visit: http://tinet.ita.doc.gov http://www.Export.gov/industry/travel http://trade.gov/cs/