Social Media Statistics and Trends

1. Social Media Statistics and Trends 2016 DigiGYAN Institute for Professional Training & Services www.digigyan.in

2. What is Social Media? Social media is a wonderful place in the world to be in and if you happen to know this exciting world, and tools available in each of them you will be able to use it for your business. Helps in increasing sales, build a fan following, expand brand awareness and start a dialogue with your customers. DigiGYAN Institute for Professional Training & Services www.digigyan.in

3. Why Care about Social media? In July 2015, total worldwide population is 7.3 billion The internet has 3.17 billion users No of active social media users is 2.3 billion 91% of retail brands use 2 or more social media channels Internet users have an average of 5.54 social media accounts Social media users have risen by 176 million in the last year 1 million new active mobile social users are added every day. That’s 12 each second There are 1.65 billion active mobile social accounts globally DigiGYAN Institute for Professional Training & Services www.digigyan.in

4. Segments growing on Social Media DigiGYAN Institute for Professional Training & Services www.digigyan.in

5. Social Media Channels Facebook Twitter Google+ LinkedIn Pinterest Instagram Youtube Foursquare DigiGYAN Institute for Professional Training & Services www.digigyan.in

6. Facebook Facebook has become a global phenomenon and all you can see social media being discussed everywhere. Now it has become important for brands too. Since Facebook is free you can promote your brand to your customers, reach new customers and communicate with them. DigiGYAN Institute for Professional Training & Services www.digigyan.in

7. Twitter It's a platform wherein users share their thoughts, news, information and jokes in 140 characters of text or less. Twitter makes global communication cheap and measurable. DigiGYAN Institute for Professional Training & Services www.digigyan.in

8. Google+ Google+ helps in getting your brand next to your listings in the search results. Helps in Relationship marketing – with Google hangouts, you can connect to and get to know your fans. Helps in driving traffic – by building up your Google Plus profile, you can share content and news about your business. This is a simple way to drive more traffic to your business. DigiGYAN Institute for Professional Training & Services www.digigyan.in

9. LinkedIn LinkedIn is a social networking platform for job seekers, brands, recruiters and industries. Helps in Customer engagement, share updates DigiGYAN Institute for Professional Training & Services www.digigyan.in

10. Social media trends in 2016 . Brands will go ominchannel and will look beyond Facebook and Twitter . Paid Social advertising will increase and organic continues to decrease . Video engagement is 62% more than photos, video shares increased 43% at the start of this year Businesses need to ready to take full advantage of new video apps . Long form content will be much in demand to cut the noise . 2016 will be the year of advertising on Instagram and Snapchat DigiGYAN Institute for Professional Training & Services www.digigyan.in

11. Social Media Metrics  Reach  Engagement  Acquisition  Conversion  Activity  Bounce though rate  Click through rate  Potential reach  Influence DigiGYAN Institute for Professional Training & Services www.digigyan.in

12. DigiGYAN Institute for Professional Training and Services 372, Sector 7, Plot no. 16, Dwarka - 110075 Learn Complete Digital Marketing Call Us:- 7042606046 E-Mail:- info@digigyan.in DigiGYAN Institute for Professional Training & Services www.digigyan.in