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Marketing Presentation Tuesday 28 th May John Milburn, Head of Marketing

Marketing Presentation Tuesday 28 th May John Milburn, Head of Marketing. About me…. 15 years B2B marketing Experience in multi-channel campaigns, website development and implementation, strategic marketing planning, digital marketing, brand management, direct marketing and event management.

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Marketing Presentation Tuesday 28 th May John Milburn, Head of Marketing

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  1. Marketing PresentationTuesday 28th MayJohn Milburn, Head of Marketing

  2. About me… • 15 years B2B marketing • Experience in multi-channel campaigns, website development and implementation, strategic marketing planning, digital marketing, brand management, direct marketing and event management. • Focus on digital marketing • CMgr, Dip DigM, DipM • And not forgetting London and South East Buddy!

  3. Today’s session • Introduce the marketing team • Outline our key priorities • The campaign process • How we can support you • Questions

  4. Welcome to Marketing John Milburn Head of Marketing Emelia Kenlock Social Media Manager Nicole Corr Campaign & Comms Manager Chintu Roy Digital Marketing Exec Lorna Dixon Digital Marketing Exec Aggie Sutcliffe Marketing Exec

  5. Key activities • Move from traditional to digital model • Lead generation capability • Proposition development & messaging • Embedding new processes and reporting

  6. Marketing – Lead Generation Campaigns

  7. KPIs • Generation of pre-qualified leads • Cost per lead • ROI • Email activity • Social media activity

  8. Sales & Marketing – Lead Generation

  9. Here to support you • Ensuring the campaigns have value for you • Keeping you informed of campaigns • Managing the CMI brand

  10. Managing the brand

  11. Here to support you • Ensuring the campaigns have value for you • Keeping you informed of campaigns • Managing the CMI brand • Marketing collateral • Feedback

  12. Questions Thanks for listening. Any questions?

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