100 likes | 285 Views
MISSION STATements. We need one…. What is a mission statement?. “An effective mission statement must be a clear, concise declaration…” - Forbes.com. WHAT IS A MISSION STATEMENT . “write a mission statement early on because they provide you with framework and purpose .” - Forbes.com.
E N D
MISSION STATements We need one…
What is a mission statement? • “An effective mission statement must be a clear, concise declaration…” • -Forbes.com
WHAT IS A MISSION STATEMENT • “write a mission statement early on because they provide you with framework and purpose.” • -Forbes.com
Example #1 • American Standard • …American Standard's mission is to "Be the best in the eyes of our customers, employees and shareholders."
Example #2 • CHEVRON • “At the heart of The Chevron Way is our Vision to be the global energy company most admired for its people, partnership and performance.”
EXAMPLE #3 • HERSHEY • Undisputed Marketplace Leadership
EXAMPLE #5 • NIKE • “To Bring Inspiration and innovation to every athlete in the world.”
EXAmple #6 • THE Ohio State University • “To advance the well-being of the people of Ohio and the global community through the creation and dissemination of knowledge.”
EXAMPLE #7 • The Chicago Bulls • “The Chicago Bulls organization is a sports entertainment company dedicated to winning NBA Championships, growing new basketball fans, and providing superior entertainment, value and service. “
Now it is our turn… • Key words or phrases? • Tone? • What’s the point?