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Mission Statements and Customer Benefit Package. Mission Statement. A statement of purpose Spell out overall goal Provide a path Guide decision making. Mission Statement for Project . Type of Business Customer Demographics Values Future Products. Good Example.
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Mission Statement • A statement of purpose • Spell out overall goal • Provide a path • Guide decision making
Mission Statement for Project • Type of Business • Customer Demographics • Values • Future Products
Good Example Filter Fresh Corporation is a water filter manufacturing and distributing company based out of Dallas, TX that strives to provide water hygiene support throughout the United States. Our customers are moms with growing families. All Filter Fresh products are made in the USA. Filter Fresh will expand globally after we develop a strong customer base throughout the United States.
Good Example Filter Fresh Corporation is a water filter manufacturing and distributing company based out of Dallas, TX that strives to provide water hygiene support throughout the United States. Our customers are moms with growing families. All Filter Fresh products are made in the USA. Filter Fresh will expand globally after we develop a strong customer base throughout the United States. Type of Business
Good Example Customer demographics Filter Fresh Corporation is a water filter manufacturing and distributing company based out of Dallas, TX that strives to provide water hygiene support throughout the United States. Our customers are moms with growing families. All Filter Fresh products are made in the USA. Filter Fresh will expand globally after we develop a strong customer base throughout the United States.
Good Example Company values Filter Fresh Corporation is a water filter manufacturing and distributing company based out of Dallas, TX that strives to provide water hygiene support throughout the United States. Our customers are moms with growing families. All Filter Fresh products are made in the USA. Filter Fresh will expand globally after we develop a strong customer base throughout the United States.
Good Example Future Filter Fresh Corporation is a water filter manufacturing and distributing company based out of Dallas, TX that strives to provide water hygiene support throughout the United States. Our customers are moms with growing families. All Filter Fresh products are made in the USA. Filter Fresh will expand globally after we develop a strong customer base throughout the United States.
Bad Example Nex Corporation is a company that strives to produce a quality product that changes the way humans interact. Our customers are people who like to communicate. We are a green company. We will expand internationally in a few years.
Customer Benefit Package • Describes peripheral or facilitating goods and services CB1 Company Name CB2 CB3
Examples (Good): • company website • monthly magazine • contributions to a charity • other goods for sale on the website (cups, t-shirts, etc.) • live chat • custom designs • customer blog • customer suggestions • after sale visits • other accessories for the product.
Examples (BAD): • fast • dependable • safe • good design • delicious