Mobile Marketing, Engagement & Analytics for the Next Billion Consumers

1. Mobile Marketing, Engagement & Analytics for the Next Billion Consumers

2. A bit of what we’ve done 410+ Million ZipDials and counting… • 2 to 50 times more engagement across all customer campaigns • Live internationally, primarily in India, Sri Lanka and also Caribbean • Patent-pending technology • Headquartered in Bangalore with core team of 25 developing the platform in-house and building the business

3. Simple for consumers User simply zipdials… …then keeps engaging One ring 080 3005000 Text message, Call back, Content

4. Ongoing engagement & brand loyalty

5. Rich analytics drives higher ROI • ZipDial Analytics: • Product Performance & Campaign Management – Tracking ROI on Media &Creatives • Engagement Flows – Tracking user lifecycle • User Analysis – Profiling across campaign engagement

6. 2 to 5 Times More Engagement ZipDial = Frictionless + Accessible = Big Results *Brand results in India, as of October 2012 *Facebook Likes. Twitter Followers. Google+ Followers. ZipDial Engagements

7. Nerolac Brand Awarenes - Festival Season Promotion Celebrity Interactive Voice Engagement • Objective: Maximize awareness of the new line of Healthy Homes Paints • Sharukh Khan calls you back in conversational style if you want to know about the and the dangers of VOCs • This Geo-Targeted campaign allows users from certain circles to get an option to request information on the premium HomeStylers service • Users could also download SRK’s ringtone

8. Interactive Missed Call Contest – Easy for Kids too! • The Watch & Win Experience! • Disney Channel partnered with ZipDial to provide Disney viewers a toll-free, month-long contest • ZipDial provides Missed Call numbers that are flashed on the TV screen astons at different times during the day, one at a time, each with a different point score • Viewers ZipDial the number to earn those points • Users get a SMART SMS response with the number of Points Earned and their Total Score • The highest points for the days are the eligible winners. Total scores are reset each night • The ZipDial Touch • Automated SMS Group Opt-In management for Push Notifications on Daily Winners • SMART SMS gives a personalized user experience for first time diallers, Custom Point Scores, warning messages to spammers, and a special SMS to repeat diallers • Real-Time Reporting and Daily Spam Tracking & Winner Reports • Mobile partners with user behavior insights • Results • 60 LakhZipDials (missed calls) in 1 month! • Repeat participation grew every day, extending viewer engagement • Top 5 Circles: Andhra Pradesh, Delhi, Maharashtra, Mumbai & Madya Pradesh + Chhattisgarh

9. Increase Response Rates Sampling Verifies Users, Builds DB • National Product Sample distribution campaign • Over 6 Lakh Razor samples distributed to unique customers authenticated with a ZipDial in paid and free trials • ZipDial samples promoted at high-traffic locations by field agents– each agent has own number • Daily reports by geography tracked Brand manager & by ZipDial as an independent 3rd party Fast Moving Consumer Goods, Product Sample Distribution with DDB Mudra Referrals Increase Reach of Brand Messages • Salman Khan voice message with selling points for Guard Razor • Trial message reached 2,000 people from Uttar Pradesh DB from previous Sampling program through a push outbound dial • Referral service increased brand message reach by 49%! • High value referrals were 2.5x more likely to listen to full 55 sec. message & 2x more likely to make referrals themselves than those being pushed the OBD by the company • SMS Sports Content gratification given for 4 referrals; 3.2 Ave. Referrals per Active Referrer PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL

10. Pledges & Sponsored Content Channels Front Page TOI Ad Brand Building in coordination with BBDO • Gillette’s 1st National Branding campaign in India, a people’s movement to rededicate the Gateway of India to the soldier in all Indians • ZipDial number promoted in TOI (kickoff), Facebook, and in ZipDial’s Cricket Score Mobile Channel (9 million impressions) • Received 10 lakh pledges in 3 months! • ~7.4% click through from Cricket Channel Impressions PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL

11. TV Quiz Contests Cadbury Bournville & The Dark Knight • Warner Brothers’ The Dark Knight & Cadbury Bournville Joint Contest for a free trip was promoted on Bournville packaging & in TVCs • Dialling the Call2Action Number on TV returned an SMS Quiz to reinforce brand messaging & activate Bournville sales • Only correct answers were eligible & must keep wrapper to be eligible Fast Moving Consumer Goods, Brand Engagement & Activation • Contest promoted in TVCs on Disney Channel • Two ZipDial numbers with Quiz Response options 1 and 2 shown numbers on screen • Viewer must dial correct answer to be eligible for prize. Fast Moving Consumer Goods, Brand Engagement & Activation In partnership with Disney Brand Solutions

12. Consumers will keep using mobile differently Projected mobile growth in India ZipDial is for 100% of users They want to engage with brands today

13. They are half the world’s population Over 1 Billion consumers age 13-40 in initial target countries alone “give me a missed call” “dame sinpa” “I’ll just flash you”

14. Thank you! ZIPDIAL PROPRIETARY & CONFIDENTIAL