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delivering content to the next billion

delivering content to the next billion. Bruce Maggs Duke University Akamai Technologies Carnegie Mellon University. Next billion devices connected to the Internet will largely be cell phones 500 million people will be moving to cities in India and China by 2030 (?)

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delivering content to the next billion

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  1. delivering content to the next billion Bruce Maggs Duke University Akamai Technologies Carnegie Mellon University

  2. Next billion devices connected to the Internet will largely be cell phones 500 million people will be moving to cities in India and China by 2030 (?) Justin Bieber reportedly will release new music and videos only on the Internet driving forces

  3. In 1993, a man arriving in an undeveloped village…Pittsburgh… had a dream • To run an X server at home • But there was no broadband access at home… no cable, no DSL prologue

  4. WaveLAN

  5. asymmetric networking

  6. Buoyed by his success, the man set out to improve the lives of the truly downtrodden… • the graduate students in his department serving the masses

  7. In 2003, set out to bring broadband to rural Appalachia Glenville, WV

  8. Pre WiMAX Motorola Canopy

  9. installation on towers

  10. deployment

  11. Began installation of Canopy-based system • Within weeks, Verizon announced deployment of DSL Perryopolis, PA

  12. Akamai’s services http://www.yahoo.com http://www.amazon.com http://windowsupdate.microsoft.com http://mlb.tv http://www.fbi.gov Domain Name Services – FirstPoint Images appearing on Web pages Embedded downloads Streaming video Full site delivery - SiteShield

  13. traffic statistics (2009) 30,000+ domains 1.1 Tbps daily peak traffic 274 billion hits / day 274 million unique client IP addresses / day in 2010 expect to deliver more bits than in 1998-2009 combined

  14. network deployment 1450+POPs 65000+Servers 950+Networks 67+Countries

  15. deployment Initially deployed in large commercial co-location centers Today deploy and serve traffic mainly from partners: universities, large companies, small ISPs and ISPs in other countries

  16. challenges for next 1B Need enough users sharing interests in commercial content to justify the cost of a server Streaming audio and video is more difficult to cache Web 2.0 content is more difficult to cache

  17. hybrid CDN-P2P systems Akamai’s “Download Manager” Client side software utilized by certain content providers 10M active on any given day 20M+ installed? 3M+ active simultaneously 20% P2P downloads

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