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Change Management

Change Management. Prof. Steve Phelan Lecture 15. Today. LMZ Chs 37-38 OD in the entrepreneurial firm (1997) OD in turnaround situations (1998) Downsizing Cases Managing to communicate (1993) Mark Margolis & Emilio Kornau Broadway Brokers Simulation. OD in entrepreneurial firms.

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Change Management

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  1. Change Management Prof. Steve Phelan Lecture 15

  2. Today • LMZ Chs 37-38 • OD in the entrepreneurial firm (1997) • OD in turnaround situations (1998) • Downsizing Cases • Managing to communicate (1993) • Mark Margolis & Emilio Kornau • Broadway Brokers Simulation

  3. OD in entrepreneurial firms • Basic message • Can’t ignore governance issues and family dynamics • Why? • ‘Do you want to be king or do you want to be rich?’ issue • Different stages of firms • Startup, growth, & succession stages – different issues • OD interventions almost call for a shrink • Author even advocates clinical approach • How much is OD beholden to clinical psychology?

  4. OD in turnaround situation • Basic message • OD is not much use in crisis • Takes too long and costs too much • It may be useful in decline stage or in recovery from turnaround • Author claims OD was instrumental to several well-known turnarounds • Admits it is difficult to know how useful it really was • Begs question of what is OD • Vision creation, values statement, decentralization of decision making, new strategic planning process, team building, survivor counseling, outplacement services, training, reeducation

  5. Managing to communicate • Best practices • CEO as communications champion • Philosophical and behavioral commitments, visible • Match between words and actions • Commitment to two-way communication • Room for improvement in most companies • Emphasis on face-to-face communication • Communicate promptly in as many forms as possible • Shared responsibility for employee comms • Requires training and accountability • The bad news/good news ratio – don’t censor (?) • Knowing customers, clients, and audiences • What do they want, how do they want it

  6. Strategic points • Five consensus items • Communicate complete answers • Who, what, why, when, where and how • Timeliness is vital • Communicate continuously • Link the ‘big picture’ with the ‘little picture’ • Don’t dictate the way people should feel about the news • Budget and reporting lines of communications departments don’t seem to have much effect on communications outcomes – commitment does!

  7. Mark Margolis/Emilio Kornau • Looks like a black and white situation • Mark – GOOD! • Emilio – BAD! • What can we learn from the two cases? • What could Emilio have done differently? • What can Emilio do now? • What could Mark do differently?

  8. Broadway Brokers • Choose your role • You are all members of top 2 layers– I am CEO • COO, CIO, CFO, HR, Broking Operations, Research, International, PR, Marketing, Strategy, Back office, Internal communications, rest pick a boss • As a group, create a process for dealing with the suggestions by dividing tasks among the group • As a group, create a consensus change strategy (that also incorporates the suggestions) • Do this at once • Start planning to do • Depends on how it is done • Waste of effort • No! Don’t do this

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