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£M’s

Total Imaging Long Term Trends Y/E Dec 2004 - 2008 £M’s Growth +16% +22% -2% +6% -28% -9% -10% +19% -3% *52 w/e March Sales Units (Ths) SPP/DSC/Image Frames Evolution 18 Months

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£M’s

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  1. Total Imaging Long Term Trends Y/E Dec 2004 - 2008 £M’s Growth +16% +22% -2% +6% -28% -9% -10% +19% -3% *52 w/e March

  2. Sales Units (Ths) SPP/DSC/Image Frames Evolution18 Months Image frames are the new technology – huge seasonal growth along with digital cameras. Bundling of image frames with cameras has also helped to boost sales

  3. Important Features When Purchasing a Digital Compact CameraVolume, Digital Compact Cameras, MAT to Dec 07 Most Important Feature • Other Features • Viewfinder • Battery Life • Face/smile recognition • Redeye reduction • Camcorder • Underwater capability • Wireless capability • Touch screen • Swivel screen • MP3 Player Source: GfK Research panels

  4. Digital cameras continue to grow in volume but the value is coming from DSLR which accounted for 32% of the value of the DSC market in March. The value of the Memory Card market has also started to grow in 2008 with the increase in high capacity cards. However, be aware that the consumer can upgrade a capacity by purchasing online. The average price of a bag has increased from £12 - £14.50 over the last year as more branded products are sold. The Photo MFD sector is growing and taking share from the Single function photo printers and now accounts for 50% of the market as the average price is lower. The image frame market is the new area of growth with over half a million sold in Dec 07 alone. As more manufacturers enter the market this is set to continue Summary

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