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A V O N the company for women

A V O N the company for women. Global Strategic Recommendation December 6, 2010. Jen Callaghan J.R. Longino Rasa Navickaite Meghan Quinn Lia Torre. Executive Summary. Corporate Overview (Lia). Brief History Mission Statement Current Long Term Objectives

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A V O N the company for women

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  1. A V O Nthe company for women Global Strategic Recommendation December 6, 2010 Jen Callaghan J.R. Longino Rasa Navickaite Meghan Quinn Lia Torre

  2. Executive Summary

  3. Corporate Overview (Lia) • Brief History • Mission Statement • Current Long Term Objectives • Current Short Term Objectives • Corporate Strategies • Core Competencies

  4. Internal Analysis • Management Structure-Lia • HR/Organizational Analysis • Social/Corporate Responsibility • Financial/Accounting-Meghan • Profitability Analysis • Liquidity Ratios   • Debt/Leverage Analysis • Stock Price History • Consolidated Income Statement

  5. Internal Analysis (cont.) • Marketing-Jen • Key Markets • Customer Profile • Product, price, place, promotion • Gross Sales by Geography/Business Segments • Technology and Operations-JR • Research and Development • Information Systems • Production and Operations • Resource/Capabilities considerations-Rasa • Where is the “Value”? • What is “rare”? • What can or cannot be imitated? • Does the Organizational structure get in the way, or facilitate a Global approach?

  6. Marketing • Customer Profile • Women ages 18-54 • Product • Global manufacturer and marketer of beauty and related products. • Competitors: Beauty industry- CPG and direct selling companies • Categories: Beauty, Fashion, and Home. • Beauty: color cosmetics, fragrances, skin care and personal care • Fashion: fashion jewelry, watches, apparel, footwear and accessories • Home: gift and decorative products, housewares, entertainme:nt and leisure products and children’s and nutritional products • Price • Avon’s belief is that “beauty should be affordable and accessible to everyone” • Mass and “masstige” offerings • “Smart Value” products were focused on in 2009 • Place • #1 Direct Selling firm in the world • Invested $250MM in ‘05 to improve earnings • Avon Sales Leadership — through which Representatives earn by both selling and recruiting — has been rolled out to approximately 50 countries worldwide. • Launched global Internet platform • Promotion

  7. Key Markets- Gross Sales • Central operations for Global Brand Marketing, Global Sales and Supply Chain. Financial information

  8. External Analysis • Macro Factors • Institutional Considerations • Economic Forces • Demographic Forces • Technological Forces • Other country-specific considerations o   • Micro Factors • Relevant five forces analysis (for each relevant industry and geography) • Global Industry Overview and Analysis • Competitive Analysis • Market share analysis

  9. Global Position • Current Global Strategy and Position Global Potential • Organizational Capabilities • SWOT Analysis • TOWS Analysis • Criteria for Strategy Evaluation • Strategic Recommendations ·     

  10. Mission/Objectives • Revised Mission Statement • Revised Long-Term Objectives • Revised Short-Term Objectives • Key success factors

  11. Global Strategy • Selected strategies • Selected countries (why?) • Strategy implementation • Institutional Considerations • Industry Considerations • Resource Considerations • Strategy results and projections • For each strategic recommendation, what is the qualitative and quantitative (cost, revenue, and profit) impact ·      

  12. Financial Projections (five years) • Income Statement • Balance Sheet • Cash flows   

  13. References/Appendix

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