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Database Markets

Presented by Tyler Koczy Robert Christner Derek Weaver. Database Markets. Contents of Presentation. DB Market Defined and introducing technology Benefits of DB Market Power of major players Enterprise and Web Applications Major players’ product portfolio’s

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Database Markets

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  1. Presented by Tyler Koczy Robert Christner Derek Weaver Database Markets

  2. Contents of Presentation • DB Market Defined and introducing technology • Benefits of DB Market • Power of major players • Enterprise and Web Applications • Major players’ product portfolio’s • Why to work in Database Field

  3. Database Markets Defined • Database, DBMS, Marketing (Reading #1) • Database is a collection of data • DBMS is a computer program designed to manage a large set of structured data, and run operations on the data requested by the clients it serves. Could be a customer support system or payroll • Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. • Database Markets are a $15 billion industry

  4. Oracle • Develops their own: • CRM • DBMS • ERP • SCM • CEO Larry Ellison was once quoted by Forbes magazine as being “Richest man in the world” • Employs around 68,000 employees in 2007 • Revenue of around $17 billion in 2007 with revenue jump of 15% • Recently made purchase of BEA Systems (manufacturer of middleware software) for $8.5 billion • Currently controls 44.4% of database market share

  5. IBM DB/2 • Develops their own: • Relational DBMS • Relies on a strong code and database • Gained first movers advantage like Oracle • Although DB2 products are offered for Unix-based systems and personal computer operating systems, IBM’s DB2 trails Oracle's database products in UNIX-based systems and Microsoft's Access in Windows systems. • Market share is equal to 21.2% a second place standing behind Oracle

  6. Microsoft SQL • Develops their own: • DBMS • CRM • Strong focus on product saturation and GUI • Totally heterogeneous database environment that will benefit any business • Around 75% of enterprises use Microsoft SQL • Was originally created by Sybase Inc (Reading #2) • Market share of 18.6%

  7. MY SQL • Develops their own: • Open-source DBMS • Relatively small company; the underdog • Wants to be the IKEA of database market • In the process of being acquired by Sun Microsystems, an American vendor of computers, computer components, computer software, and information technology services. Sun is open source • CEO Marten Mickos believes Sun and MY SQL’s complementary product line-ups will extend MySQL's database reach • Market Share of less than 5%

  8. Why Oracle controls Database Market • The product is tailored to fit every niche from independent developers to large corporate enterprises • Oracle Secure Backup encryption process to safeguard data • XML, Java, Unix, Linux, 64-bit, .NET support, and a slew of other compatibilities that make Oracle scalable to any system with 1-4 processors • Industry-leading global support with lifetime warranty

  9. Oracle vs. Microsoft • Oracle and Microsoft face off their DBMS’s • Oracle leads the financial database market • Microsoft leads the business intelligence market • Oracle has made a recent move into open source software (OSS) market (Reading #3) • Microsoft uses Feedstore for its SQL servers, on which it runs flawlessly Microsoft SQL Video http://www.microsoft.com/sql/2005/bi/BI_Intro500k.wvx

  10. Top Reasons to work in DB field • Managing DBs is challenging work, but is dynamic and interesting • Creative processes lead to job satisfaction when completed projects go big • New technologies provide opportunities for the workforce to gain skills and abilities that no one else has. Crucial in the IT industry. • Compensation!

  11. Works Cited • http://articles.techrepublic.com.com/5100-22-5031718.html • http://www.eweek.com/c/a/Database/Server-Databases-Clash/ • http://en.wikipedia.org/wiki/... Various • http://searchcio.techtarget.com/news/article/0,289142,sid182_gci1196263,00.html • http://www.oracle.com/corporate/press/2005_mar/database_leader_idc.html • http://www.readwriteweb.com/archives/sun_acquires_mysql.php • http://www.cbronline.com/article_news.asp?guid=9231B8BD-3788-4DB2-B85F-707E75857B58

  12. Fin

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