130 likes | 287 Views
Dual Ace™ Tennis Racquet. The Next Generation Tennis Player Needs the Next Generation Racquet 05/24/10. The Problem. Traditional Racquets (symmetric cross-section). Existing racquets force players to compromise and pick only one stiffness racquet for all shots .
E N D
Dual Ace™ Tennis Racquet The Next Generation Tennis Player Needs the Next Generation Racquet 05/24/10
The Problem Traditional Racquets (symmetric cross-section) Existing racquets force players to compromise and pick only one stiffness racquet for all shots
The Solution – The Dual Ace™ Racquet Dual Ace™ Asymmetric Cross-section More Power More Control
Development Plan • Initial design modeling complete • Unique asymmetric frame design using composite materials • Next steps: Prototype development and testing • Engage manufacturing partner such as Pu Feng Composites (Taiwan) • Lab testing to demonstrate performance • Beta testing with target customers
Market Potential Annual WW racquet sales: 4.2M Total market Revenue: $562M CAGR: 5.5% Focus on High End Segment Core markets: US, Europe and Asia Pacific High End Market will grow to $200M by 2015.
Business Model • PHASED APPROACH • 1) Southern California Tennis Shops • 2) US Nationwide Tennis Shops • 3) Mainstream market • Sports Authority • Big 5 • Sports Chalet
Market Entry Plan BlogsVaviMagazinesPro endorsements
Competitive Landscape We offer a competitive advantage in a two-in-one racquet
Financial Projections • ROI: 104% • 39% Gross Margin • Based on high end market – upside in other markets.
IP / Entry Barriers No Existing Patents Apply for utility patent Build our trademark of Sportz brand
Financing Phase 1 - $300K Design/Testing $100K Molding/Sample production $200K Marketing/Market researching to get customer feedback and initial customer sign ups • Phase 2 - $500K • Initial sales phase begins • Follow Go-to Market Plan • Phase 3 - $3M • Grow based on the financial projections
The Next Generation Tennis Player Needs the Next Generation Racquet Dual Ace™ Tennis Racquet