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Thinking Rhetorically

Thinking Rhetorically. Joe Moxley Professor of English University of South Florida http://joemoxley.org. Thinking Rhetorically. Thinking Rhetorically. What Shapes Your Research & Scholarship?. What Counts as Research and Scholarship?.

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Thinking Rhetorically

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  1. Thinking Rhetorically Joe Moxley Professor of English University of South Florida http://joemoxley.org

  2. Thinking Rhetorically

  3. Thinking Rhetorically

  4. What Shapes Your Research & Scholarship?

  5. What Counts as Research and Scholarship? • The activity requires a high level of discipline-related expertise. • The activity breaks new ground, is innovative. • The activity can be replicated or elaborated. • (Source: Diamond and Adam, qtd. In Diamond 17)

  6. What Counts as Research and Scholarship? • The work and its results can be documented. • The work and its results can be peer-reviewed. • The activity has significance or impact. • (Source: Diamond and Adam, qtd. In Diamond 17)

  7. Contextual Constraints: Understand the Faculty Reward System • Scholarship of Discovery • Scholarship of Application • Scholarship of Teaching • Scholarship of Service • Grant Writing

  8. Thinking Rhetorically > Audience • What is the mission of your university? • What criteria will be used to award tenure?

  9. Think Rhetorically What is the mission of your university? What counts as research and scholarship? What criteria will be used to award tenure? What expectations guide the salary, tenure, and promotion decisions?

  10. American Publications, 2000 Total number of books published in the U.S. in 2000, all publishers: 60,000 Total U.S. book sales in 2000: $25 billionRevenue per title, all U.S. publishers: $417,000

  11. Thinking Rhetorically > Audience

  12. AAUP Publications • Number of AAUP members: 121Titles published annually per press: between 5 and 2,000Average number of titles/press: 74Press size, by annual sales: $250,000 to $50 million • Average number of employees per press: 34States with at least one AAUP member press: 42, plus the District of Columbia • Number of books published by AAUP members in FY 2000: 9,000Total U.S. book sales by AAUP members: $450 millionAAUP members' revenue per title: $50,000

  13. Impact > Is the Project Worthwhile?

  14. Thinking Rhetorically > Audience > Impact • What major theories are scholars debating in your discipline? • What are the primary research questions in your discipline? • What methodologies are considered appropriate?

  15. Identify Publishable, Academic Projects After reviewing the contents of major journals conferences, What important new research trends can you identify? Seek New Patterns, Research Methodologies, Metaphors, and Connections Across Disciplines

  16. Use a Document Planner > Context What motivates you to explore this project? What are some unique elements of this writing situation? Is your context formal, semiformal, informal?

  17. Use a Document Planner > Purpose Clearly define your purpose in as narrow of terms as possible. What is unique or original about your purpose?

  18. What do you know about your audience? What do you want your reader to do, understand, or feel? What does your reader know about your subject? What counterarguments or questions should you anticipate? What important articles have been written about this topic? Where have these texts appeared? What new ideas can you contribute to this scholarly conversation? Use a Document Planner > Audience

  19. Use a Document Planner > Media What media is appropriate?  Journal article, grant proposal, blog, Web site, written text, video, animated gif?

  20. What is your relationship to your audience? Passive Voice Activist Voice Persuasive Voice Satirical Voice Use a Document Planner > Voice, Tone, or Persona

  21. Use a Document Planner > Methodology What procedures and methods will your audience find credible? What methodology seems appropriate to yourself, your subject, and your audience?

  22. How long can your project be? What standard questions/issues are you expected to accommodate? How is visual language employed? What figures and tables or other formatting techniques are commonly used? What form of documentation is required (MLA? APA? The Chicago Manual of Style?) Use a Document Planner > Discourse Conventions

  23. Use a Document Planner > Schedule Due date for conducting background research Due date for networking with appropriate resource people Due date for writing first draft Due date for receiving criticism Due date for writing additional drafts Final due date

  24. Freewrite Complete a Document Planner for a research project. If time permits, share your Document Planner with your colleagues.

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