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BACKGOUND INFORMATION

BACKGOUND INFORMATION. My name is Guy Matondo , I am actually doing a BA in media and communication at Birmingham City university and my specialisation area is public relation . I am the marketing and Online Media manager of B-HIVE ACADEMY.

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BACKGOUND INFORMATION

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  1. BACKGOUND INFORMATION My name is Guy Matondo , I am actually doing a BA in media and communication at Birmingham City university and my specialisation area is public relation . I am the marketing and Online Media manager of B-HIVE ACADEMY. For those who don’t know who we are, we are a platform aiming to identify rising talent across marketing, design, PR and digital disciplines. Our activities started in 2011 and over the past 3 years we have helped winners to secure permanent full time careers off the back of their work experience and raise awareness of the region’s creative, PR and marketing community. Our target are undergraduate and postgraduate students currently in their 2nd,3rd and MA of . Newly graduated student from the 2012 academic year are also welcome. The initiative has won several awards, helped build a community within the marketing and creative sector, and more importantly, has helped young talent get their foot through the door of a fiercely competitive industry. We only take higher education students who will be then selected trough a panel of judges representing six leading creative enterprises. The competition represents the perfect platform to put students to the test not only on how they answer the brief but how they present to a panel.

  2. Every sacrifice deserves a recompense B-HIVE 4G Academy reward graduates.Right jobs for right students • This brief focused on developing a PR campaign for Birmingham’s colleges. • The aim of this campaign is to attract the maximum of web design, PR, graphic design, marketing, and advertisings’ students of Birmingham to participate at the B-HIVE expo which will take place on the 11th, 12th, and 13th to consequently enrolled at least 1000 new students. • B-HIVE will launch an open day recruitment associated to a competition of talents progressing within the respective discipline.

  3. OBJECTIVES • • Raise awareness to disable students of B-HIVE Academy and increase businesses’ interest in the education sector. • • Maximise quantity and quality of traffic to B-HIVE Academy website and generate effective online presence via search engine optimisation strategy. • Location: Birmingham’s Universities with an average of 1 University per day. • Target audience; Age and gender: between 18+ year old mixed Male/Female

  4. PLAN AND STRATEGIESWeek 1 & 2 • Market research: • We are going to make an inter-scholar partnership between B-HIVE and every establishments, it will be an agreement between B-HIVE and the university in which every student will need approval from his institute before to subscribe with B-HIVE. Terms and conditions will include free publicity and media coverage of the establishment. • Survey trough questionnaires

  5. PLAN AND STRATEGIES:WEEK 3&4 • Offers and promotion: • Free online subscription to B-HIVE website and weekly quiz including wining prizes including 4G latest devices. • 10 % discount on every additional devices

  6. Table 14 - First year UK domiciled HE students by number of disability 2011/12 HESA (HIGHER EDUCATION STATISTIC AGENCY) England, Wales and North Ireland 7130 Post-graduates 3485 Undergraduates 29125 Full-Time 8490 Part-Time 37615 Total

  7. PR COVERAGE: • Media Platform: • Online, social network, blogs, use of posters, Universities billboards, leaflets, Universities magazines & Radio, local newspapers.

  8. Cost and expenses • Travel cost, food, physical material (leaflets,posters,etc) • Facilities

  9. EVALUATION AND CRITICSWEEK 23&24 . Feedback from questionnaires

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