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Business in the 20’s. I. Significance of Business in 20s. Rapidly expanding during 20s Stock options provide consumers with the opportunity to own a part (or a share) of the company Created a consumer society Changed advertising techniques
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I. Significance of Business in 20s • Rapidly expanding during 20s • Stock options • provide consumers with the opportunity to own a part (or a share) of the company • Created a consumer society • Changed advertising techniques • Installment plan – sell more products – quickly (credit) • Fueled economy with production and sales • Created jobs • Corporate mergers created powerhouse companies
II. Govt. Support for Business • High Tarrifs • Fordney McCumber Act • Placed taxes of foreign goods • Andrew Mellon – Secretary of Treasury (1921 – 1930) • Passed and provided tax loopholes for business
III. Major Markets in the 20s • Automobiles • Appliances • GE • Maytag • Entertainment • Film • Music (Jazz)
IV. Automobiles • Embraced the Assembly Line • Made automobiles more affordable • Increased sales • Change in American Landscape • Urban Sprawl • Almost 1 car per family by the end of the decade • Major Companies • Ford • Chrysler • General Motors
V. Hollywood • Developed as an industry due to: • Demand for entertainment • Increase in film technology • Speaking films • First was The Jazz Singer, 1927 • Developing 800 films a year (compared to 500 a year today)
VI. Hollywood Studios • Studios created in 20s to make production efficient – combine services • Big 5 (major studios) • Fox Film Corp. • MGM • RKO • Paramount • Warner Brothers