Raising capital for your scaling social venture

1. We help social entrepreneurs raise capital Raising capital for your scaling social venture Suzanne Biegel, Clearly Social Angels, ClearlySo CONTACT: @ClearlySo simon.evill@clearlyso.com 020 7490 9526 uk.linkedin.com/in/simonevill

2. There are at least five keysto entrepreneurial success A compelling solution to a real problem, need or opportunity Having/building a great team Financial management & control Producing, selling, and delivering your product or service Being adequately capitalised

3. Scaling Growth – What investors look for Demonstrated traction in the market – product/service out there and working An investable team including board Clarity around the numbers – understanding of the enterprise business model and capital needs Testimonials/references from clients, suppliers, partners Social metrics Clarity re: your enterprise role in market landscape Clarity around scaling strategy – replication, growth, franchising, etc.

4. Seed Scaling • Concept • At least tech prototype • Commitment • Initial team • Initial plan • Instincts around mkt • Ideas around metrics • Initial customers • Good questions • Real products/svcs • Solid team • Strong scaling plan • Customer testimonials • Partners • Measurement/metrics • Operational processes • Good tech • Commitment

5. Six things your enterprise should offer Compelling market opportunity Source of sustainable competitive advantage Clear plan A management team and board which can get the job done and are “well-functioning” An attractive investment proposition for where you are A clear and realistic plan for exit; or clarity on lack thereof

6. The Process Is your plan together? Do you have an investable team? Do you have a clear financial plan, capital raising strategy, and clarity on timing, use of proceeds? Are you clear on who is managing the fundraising process? Do you have the connections to investors? Are you ready for due diligence, negotiation? Are you ready for investors – ongoing!

7. Five things your “pitch” must do Be clear about what you are looking (investment/support) for, what you’re offering in return, and the use of funds - right at the start! Present a clear, crisp summary of the market opportunity and how you uniquely approach it, what is your solution? Demonstrate that you have the team to get the job done Present a set of forecasts which evidence your realism and the proposition’s appeal Outline the social impact generated and how you will measure it and report on it

8. Some of your competitive advantages as a social entrepreneur Legitimacy/moral authority/lower risk from better business practices Passion/Conviction Access to passion driven labour Readier access to publicity Access to below market rate capital, possibly, And/or values-led advice/counsel/investment

9. Finding the right investors Who is your ideal target investor? What will motivate them to invest? What are your networks for finding investors? Are you ready for a full on due diligence process, deal process? What are their reference points? Who is helping you?

10. Getting through the process Are you the right person to pitch/negotiate or do you need some help? Do you have everything together for due diligence? Who are they going to ask about you, about your space, and what will those people say? Do you have the time to be responsive in due diligence and negotiation? Do you know what it means to have outside investors/board?

11. Things to know about the relationship You are being assessed/judged from your first interaction to your last Your responsiveness, how you are in written communication, how you are in pitching, meetings, responsiveness, all feeds their decision making This is a relationship – you should be able to ask questions as well, do you LIKE these people? You are building a relationship – they may not invest but may add other value, introductions, or the opposite

12. We connect social enterprises with investors & the corporate world Questions! CONTACT AT CLEARLYSO Simon Evill, Social Business Manager, ClearlySo @ClearlySo simon.evill@clearlyso.com 020 7490 9526 07813 793 736 uk.linkedin.com/in/simonevill