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Semiotic Analysis

Semiotic Analysis. What are the intended signifieds?. Man Sexy Healthy / Ripped Calvin Klein brand Comfortable Virility “ Package ” Inadequacy??? Jealousy??? Fear???. Semiotic Analysis. What are potential unintended signifieds?. Semiotic Analysis.

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Semiotic Analysis

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  1. Semiotic Analysis What are the intended signifieds? • Man • Sexy • Healthy / Ripped • Calvin Klein brand • Comfortable • Virility • “Package” • Inadequacy??? • Jealousy??? • Fear???

  2. Semiotic Analysis What are potential unintended signifieds?

  3. Semiotic Analysis What are potential unintended signifieds? • Homoerotic??? • Corporate • Propaganda • “Douche bag” • Alienated (from brand)

  4. Semiotic Analysis How is the signifier shaping the signified?

  5. Semiotic Analysis How is the signifier shaping the signified? • Black and white • form and mass rather than color • authenticity

  6. Semiotic Analysis

  7. Semiotic Analysis Transcoding (the signified)

  8. Semiotic Analysis Transcoding (the signified) “Black”(“Black is Beautiful” from the 1960s) “Nigger” “Queer” “Bitch” Minority groups often appropriate the language of oppression to assert power

  9. “The CD cover of his album Put Yo Hood Up (2001) shows Lil’ Jon clad in a pair of black rubber coveralls, his open-mouthed expression of rage and intensity augmented by the added effect of gold teeth, sunglasses, and long dreadlocks, creating a general impression of a demented slaughterhouse worker or other grotesque. The draping of the rebel flag around his shoulders in the picture, far from constituting an endorsement, communicates the hostile occupation of a symbol. The cover image seems the worst nightmare of a white supremacist, a demonic, superpowered black man appropriating, occupying, and defiling the treasured symbol of Dixie.” http://www.southernspaces.org/contents/2008/miller/9a.htm

  10. Semiotic Analysis "I wear the belt for southern pride and to rebel. . . . I don't take the Confederate flag that serious as far as the racial part is concerned." Andre 3000 of OutKast I'm Sorry Miss Jackson

  11. Semiotic Analysis Trans-coding (the signified) Other examples?

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