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Gunmaster Inc. Search Engine Optimization

Gunmaster Inc. Search Engine Optimization. Presented by Group 2: Allison, Ashley, Blanca, David and Racheal April 2013. Gunmaster Inc. is a full-service shooting and hunting supply dealer. Gunmaster’s ranking is nonexistent or not within 10 pages of search engine results.

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Gunmaster Inc. Search Engine Optimization

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  1. Gunmaster Inc. Search Engine Optimization Presented by Group 2: Allison, Ashley, Blanca, David and Racheal April 2013 1

  2. Gunmaster Inc. is a full-service shooting and hunting supply dealer 2

  3. Gunmaster’s ranking is nonexistent or not within 10pages of search engine results 3

  4. Search engine rankings can increase website traffic and company sales Study from Cornell University 4

  5. Gunmaster has limited resources to implement a large project 5

  6. Should online presence be the focal point when there are no online sales? ABSOLUTELY! Over 90% of people use search engines as their primary research engine to find companies, products, and services. Search engines lead customers to physical store since certain services can not be performed online. 6

  7. The objective is to use technology effectively to boost reputation, consumer base, and sales within the limited resources available 7

  8. Meta Keyword Tags Meta tags provide direct and immediate results when used correctly and in large numbers 1: Use a word phrase “Shotgun” Step 2: Add 2-3 word phrases “Pump-action Shotgun” Step 3: Use more descriptive phrases “Remington 870 pump-action 12-gauge shotgun Plano TX” 8

  9. Customers are dependent on reviews from trusted business review profiles 9

  10. Business Review and Meta Tag updates have triggered positive results 10

  11. Recommendations on how to achieve successful search engine optimization 11

  12. Q&A Thank you! 12

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