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Term Project outline --- Chinese Tea

Term Project outline --- Chinese Tea. Yao Li Global E-commerce 50317240. Target Segments. Chinese tea is famous in the world, but seldom people drink it since they are not familiar with it. Company name: Chi-tea Target country: U.S., Mexico, and China.

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Term Project outline --- Chinese Tea

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  1. Term Project outline ---Chinese Tea Yao Li Global E-commerce 50317240

  2. Target Segments • Chinese tea is famous in the world, but seldom people drink it since they are not familiar with it. • Company name: Chi-tea • Target country: U.S., Mexico, and China. • Target consumers: hot tea drinkers, coffee drinkers, and ice tea lovers.

  3. Key Benefits offered • Green tea: -contains the most antioxidants and beneficial polyphenols -weight loss, clean-up stool, bowel detoxification, and radiation proof. • Pu-erhtea: -counteract the unpleasant effects of heavy alcohol consumption, invigorate the spleen and inhibit dampness. • Flower tea: -chrysanthemum: clear the liver and the eyes, prevention of sore throat, and promote the reduction of fever. -rose: reduce the risk of dysentery, diarrhea, gastroenteritis, and constipation; maintain beauty and keep young. -honeysuckle: use for fever, headache, cough, thirst, and sore throat.

  4. Unique capabilities • Fast and cheap delivery • We have our own tea factory that can manufacture our own brand tea • Provide special gift boxes

  5. Value proposition Tea is a common beverage in our daily life. Since tea has less caffeine than coffee and make our body healthier, drinking tea is becoming more and more popular. In north America and Europe, people are used to drinking soft drinks and alcohols which are much more likely to lead to many diseases such as diabetes, cirrhosis, obesity and so on. I believe that drinking tea will be a popular trend for maintaining a healthy life in the world.

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