Current Conditions

2. Lake Symptoms Frequent algae blooms Excessive weed growth Bad smells, rotting weeds, dead fish Closed beaches due to high bacteria count High water levels Undesirable plant and fish species Current Conditions

3. The Problem is Phosphorus!

4. Manure Happens! Manure Runs Downhill!

5. This is not a new problem For many years advocates and government have fought to reduce phosphorus use and runoff to our lakes 2005 NALMS North American Lakes Management Society 2007, 08 YLA Conferences Yahara Lakes Association 2007 YLLP Yahara Lakes Legacy Partnership 2010 Yahara CLEAN report Capital Lakes Environmental Assessment and Needs

6. Yahara CLEAN report • A GREAT initial step in the process • BUT…did not answer the 8 critical questions: • 1. How do we sell to the public? • 2. Clearly stated goals? • 3. What, when, how long – to get what? • 4. Urban growth policies in place? • 5. Political will? • 6. How much? How financed? • 7. Metrics to track progress? • 8. Vision for the future?

7. City of Madison Survey 2010

8. CLA is answering the call The Community can do this! • We have a goal. • Creating an action plan using available technology and science that tells us what, when, how, …what do we get?? • Building a Community Table

9. Our Goal: 50% reduction of phosphorus runoff to the lakes. *** This number has been targeted by UW Limnology Scientists Steve Carpenter and Dick Lathrop to provide noticeable improvement in water quality. The Benefits: • Fewer toxic algae blooms • Fewer beach closings • Slowed growth of weeds • Clearer water

10. Community Board RepresentationNameOrganizationStakeholders STAKEHOLDERS  Friends Group Representative Jim Lorman Edgewood College Recreational Representative Chris Clark UW-Madison Lake Business Representative Tyler LeeperWingra Boats Farm Representative Jeff EndresEndres Berry Ridge Farm Yahara Lakes Association Representative Dick Adler Yahara Lakes Association Mad-City Water Ski Team Representative Russell Tieman Kelly Financial, Inc. ECONOMIC DEVELOPMENT / BUSINESS Business Community Representative David Lumley Spectrum Brands Business Community Representative John KotheKothe Real Estate Partners Business Community Representative Kristin Kirkconnell American Family Insurance Business Community Representative Tim Metcalfe Metcalfe’s Market Business Community Representative Randy Peterson Lands' End GEOGRAPHICAL Monona Representative Bob Miller Mayor Monona Mendota Representative Mike Gerner Michael S. Gerner CPA Waubesa Representative Louisa Enz Stark Realtors Regional Representative Bob Sorge Madison Community Foundation Kegonsa Representative       Bryon Thompson Friends of Lake Kegonsa

11. Community Board RepresentationNameOrganizationStakeholders GOVERNMENT / MUNICIPALITY Dane County Towns Representative Lyle Updike Dane County Towns Association Dane County Executive Designee Dave Merritt Dane County Dane County Office of Land and Water Resources Kevin Connors Dane County State of Wisconsin, DNR Lloyd Eagan State of Wisconsin Lake and Watershed Commission     Melissa Mallot Clean Wisconsin City of Madison Mayor Designee       Katie Crawley City of Madison MMSD Representative     D. Michael Mucha Madison Metropolitan Sewerage     District TALENT / KNOWLEDGE Engineering Representative Lars Barber Baird Technology Representative Tom Groth Thermo Fischer Communications Representative Brennan Nardi Madison Magazine Environmental Advocacy Jim Welsh Natural Heritage Land Trust

12. CLA Vision That everyone realizes that our lakes are the center of our community. Healthy Lakes. Healthy Community.

13. CLA Mission The mission of the Clean Lakes Alliance is to build a community of people, businesses, organizations and government dedicated to continuously improving and protecting water quality in the Yahara Watershed.

14. Moving the process forward Strategic Direction Committee Yahara Pride Farm Conservation Team Economic Impact and Resources Committee Friends of Clean Lakes

15. Uncovering New Opportunities Eradicating geese to reduce bacteria and keep the beaches open Winter “Cover Cropping” to reduce manure runoff

16. Uncovering New Opportunities Yahara Pride Dairy Products to raise money and awareness of good farm practices Creating COW POWER and selling it to the community

17. Harbor Athletic Club CG Schmidt Metcalfe’s Hammes Smith & Gesteland Gordon Flesch Ho Chunk Skipper Buds CresaPartners Rutabaga Placon Kothe Real Estate Partners

18. This Equates to Success

19. Creating the plan • RFPs to 6 of the leading hydro-engineering firms in the Midwest. • Strand Associates selected to create business/strategic plan for the watershed • We will receive: * Top 10 Action items to reduce phosphorus most effectively * Priority, price, benefit for up to 70 actions * A strategy and dollar amount to reach our goal.

20. When the plan is completed, we will need: • Funding Public, Private, Grants, Foundations… • Policy Support Animals per acre Phosphorus in feed Winter Manure Spreading Storm Water Management Green / Cow Power

21. Clean Lakes Initiative Timeline March 15, 2012 Report / Road Map Completed by Strand April 21, 2012 Save our Lakes Summit - State of the Lakes Report Summer 2012 Develop outreach plan Develop fundraising plan November 2012 Unveil Clean Lakes Initiative at NALMS conference