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Audiences Shropshire

Audiences Shropshire. Audience Development Network Launch 10am-12.30pm, November 25 2010, DASH. Agenda. Welcome, Sue Goodwin, Principal Arts Development Officer, Shropshire Council Brief Introduction to Audiences Shropshire, Jo Forrest, Network Manager

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Audiences Shropshire

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  1. Audiences Shropshire Audience Development Network Launch 10am-12.30pm, November 25 2010, DASH

  2. Agenda • Welcome, Sue Goodwin, Principal Arts Development Officer, Shropshire Council • Brief Introduction to Audiences Shropshire, Jo Forrest, Network Manager • How to raise the profile of your organisation, Audiences Central • Break, refreshments and networking (11am) • Group discussion: Aiming to identify audience development and marketing priorities • Closing discussion: How to make Audiences Shropshire work best for you • Date, location and themes of next meetings: Ideas from group • AOB and close

  3. Sue Goodwin, Principal Arts Development Officer, Shropshire Council Welcome

  4. Brief Introduction to Audiences Shropshire Aims of Audiences ShropshireQuarterly Network MeetingsOpportunities for collaborative working and group projectsRole of the Network Manager

  5. Jo Forrest, Senior Manager Audience EngagementAlison Finn, Marketing Services and Campaigns ManagerJan McQuillan, Audience Engagement Officer How to raise the profile of your organisation

  6. Marketing tools: Ambassadors Branding Brochures Direct Mail Emarketing Leaflets for specific target audiences Press Social Media Websites How

  7. The Marketing Mix - 7 P’s • Promotion • Price • Place • Product • Process • Physical Evidence • People

  8. Group discussion Aiming to identify key audience development and marketing priorities

  9. Ideas that have emerged previously: • Marketing • Streamlining activity to reflect staff capacity • Should we target specific audiences with certain types of offers and bespoke print? • Press and Media • The need to increase national and local profile • How do we build relationships with Press and Media? • Research • Issues of data collection for venues without Box Offices • How do we increase our databases? • How do we find out about our online visitors? • How do we find out about potential new audiences in specific geographic areas?

  10. Thank you for your time

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