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Content and Consumer:

Content and Consumer: . What content does Hulu have to retain to remain viable?. Hulu Mission Statement: .

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Content and Consumer:

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  1. Content and Consumer: What content does Hulu have to retain to remain viable?

  2. Hulu Mission Statement: • “Hulu's mission is to help people find and enjoy the world's premium video content when, where and how they want it. As we pursue this mission, we aspire to create a service that users, advertisers, and content owners unabashedly love.” • (www.hulu.com)

  3. To get/keep eyeballs, Hulu must: • Have content users want to access - Not all networks, no loyalty from content providers • Be available to viewers who want to tune in - Not accessible outside the US

  4. Wrong Medium? • TV programming is typically “lean back” kind of content (entertain me!) • Computers encourage “lean forward” content – i.e. Engagement • Unless you have Hulu Plus, which you have to pay for, you can only view the content on your computer

  5. Stop the internal fighting • People just want content. • They don’t care who is friends with who in the content producer/ content provider world • i.e. if someone has Google TV and wants to access Hulu shows, they’re out of luck because Google isn’t friends with the clique behind Hulu. And vice versa. • So consumers end up paying the cable companies (too much) to get it all, even the stuff they don’t want. Or find alternative sources... P2P anyone?

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