1 / 6

Kelsey Smith Karen Ma Cimy Lui

Brigitte , Germany’s most popular women’s mag, bans professional models guardian.co.uk October 5 th , 2009. Kelsey Smith Karen Ma Cimy Lui. Brigitte. Germany’s best selling women’s magazine Appeals to upwardly mobile, younger career women Diet Fitness Lifestyle Recipes Sex

jagger
Download Presentation

Kelsey Smith Karen Ma Cimy Lui

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Brigitte, Germany’s most popular women’s mag, bans professional modelsguardian.co.ukOctober 5th, 2009 Kelsey Smith Karen Ma Cimy Lui

  2. Brigitte • Germany’s best selling women’s magazine • Appeals to upwardly mobile, younger career women • Diet • Fitness • Lifestyle • Recipes • Sex • Similar to Cosmopolitan or Glamour

  3. Fed up with Bone-thin models • Received complaints from readers • Couldn’t relate to women in magazine • Sick of photo-shopping skinnymodels • Today’s models weigh 23% less than normal women • “The whole model industryis anorexic”

  4. End The ‘size 0’ Culture • 2010, banning professional models • Spain banned ‘thin’ models from runways 2yrs ago • Open casting for real women to model • Actresses, athletes, lawyers, students, moms, teachers etc… • Model’s name and profession will be highlighted

  5. Critics Say… • Accused of cost-cutting strategy • (However, Brigitte claims to pay same as models) • Dressing it up as a campaign issue to attract new readers • Women want to see clothes on skinny, pretty models • Women don’t want to buy a magazine to look at ‘ordinary’ women

  6. What do you think? Do you think this is a good idea for Brigitte? Increase sales? Decrease sales? Would this work here in the US? Would you read a magazine with ‘real’ women?

More Related