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ASIAN GRANITO INDIA LIMITED. Industry Overview Product Characteristic Company Overview Key Competitive Strengths Business Strategy Clientele Summary. 2. INDUSTRY OVERVIEW. Tile Industry-An Outlook. Used as paving or cladding material since ancient times.
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Industry Overview Product Characteristic Company Overview Key Competitive Strengths Business Strategy Clientele Summary 2
Tile Industry-An Outlook • Used as paving or cladding material since ancient times. • Technological advances have made production process less • labour incentive and lowered cost. • Industry is almost 100 years old and comprises mainly • - ceramic tiles • - sanitary wares • - crockery items • In India growth rate is approx. 12% to 15% P.A. 4
Contd… • Mainly Three segments – • - Wall Tiles segment • - Floor Tiles segment • - Vitrified & Porcelain segment • The size of Indian tile industry is estimated • to be around Rs.65,000 millions, • which is almost equally divided between • - Organized and • - Unorganized sectors. 5
The Indian Ceramic Industry • Ceramic Tiles today have become an integral part of home improvement. • India ranks in the top 5 list of countries in terms of tile production in the world. • The Indian tile industry, continues to grow at a healthy 15% rate per annum
Contd… • Ceramic Tiles is a generic word which includes :- • Ceramic Floor tiles • Unpolished vitrified tiles • Polished vitrified tiles • Porcelain tiles • Ceramic Wall tiles • Rustic tiles • Double Feeder tiles
Global Scenario • Three major regions in the world that bulk produce and export ceramic, vitrified tiles.
Vitrified Tiles Industry • Vitrified tiles are latest version of ceramic tiles. • Internationally, with a 20 % annual growth rate, vitrified tile is the fastest growing segment in the ceramic tile industry. • It account for close to 12 % of the overall tile production across the world. • Although the Indian vitrified tile industry is in its nascent stage, it is expanding rapidly, at a pace of about 20 to 25% a year.
Business Opportunity • Mainly depends on infrastructure development and recently there is a tremendous growth in infrastructure sector. • The Indian construction industry is expected to grow from $50billion to $180 billion by 2020. • In retail segment more than 13 million square feet of development will take place in all leading cities in India with an investment of over Rs.2, 00,000 crores by 2011. • Low per capita consumption of tiles in India shows the tremendous business opportunity.
The effect of above threats becomes nullified because: • Sustainable reduction in cost of production due to: • Large volume of production. • Reduction in import cost of material due to strengthening of the rupee in the international market. • Major changes in Fuel consumption pattern. • Reduction in excise duty from 55% in 1992-93 to 8%
Capacity Milestones F.Y. 2007-08 * Note : Installed capacity is worked out in pro rata for Vitrified project on the basis of modernization / expansion w.e.f. 15th January,2008 from 14,000 sq.mtr to 16,000 sq.mtr per day. Wall tiles project commenced w.e.f. 15th January,2008. 21
Key Milestones & Achievement • Production Capacity :- • Started with Asian Tiles Limited in 2000-01 with per day 2000 sqm. Capacity of Ceramic Floor Tiles and increased the capacity more than 3 times in three years. • Started vitrified tiles production in AGIL in 2003-04 with per day 4000 sqm. Capacity and increased the capacity 4 times in four years. • Started wall tile plant in the year 2007-08 with per day 9300 sqm. Capacity.
Other Achievements • Acquired Biggest Ball Mill of 30 tons, longest Kiln of 121 mtrs in 2003-04 and biggest Press of 3590 MT from World leaders SACMI ITALY 2003-04. • Launching huge advertisement in electronic media, television, newspapers, hoardings etc. to strengthen our Brand image. • Introducing Wall tiles on Concept basis in various attractive designs for the first time in India with the biggest size as a substitute of Import of international standard quality. • Setting up quality standard by daily R & D activities in our highly equipped laboratory equipments. • “Asian Granito India Limited” is one of the leading manufacturers among the all vitrified tiles manufacturers in India with a market share of almost 11%.
Business Strategy Offering a complete spectrum of tiling solutions for the construction industry Focus on the export market Expanding our sales and distribution network Focus on Product Innovation 33
Raw Material and its availability • Major Raw materials are Mining products which are available mostly from nearby places from our place of manufacturing unit. • Few Raw materials are Imported in Bulk quantities to save the cost of the material. • Since last 3 to 4 years, there are no major changes in the raw material prices. • Due to above, there are no barriers for easy availability of Raw Material and adverse effect on prices will be negligible in future.
Clientele 36
Summary • High Growth potentiality of the Industry • Strong and experienced management • Continuous Growth in production Capacity • Continuous various Product Innovation • Strong marketing network • Well established Brand Image • Future Planned Strategy