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Real Virtuality

Real Virtuality. Real Virtuality - Defined Countdown Online Grocery Retailing Countdown as Real Virtuality. Garima. Marketspace. What is M arketspace ? Components of Marketspace. How is value created in M arketspace ? Understand the transition from Marketplace to M arketspace

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Real Virtuality

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  1. Real Virtuality • Real Virtuality - Defined • Countdown Online Grocery Retailing • Countdown as Real Virtuality Garima

  2. Marketspace • What is Marketspace? • Components of Marketspace How is value created in Marketspace? • Understand the transition from Marketplace to Marketspace • Carefully examine Marketspace components • Marketspace strategies must be creative, unique, innovative and functional Manilay

  3. Interactive Home Shopping (IHS) BOB Uses AI by data mining - still in infancy Competitive Advantages High volume of sales Retailer control Few staff and staff issues Information access Countdown Advantages Select brand Stock & Rotation (fruit, veg's) Delivery times Cost Only one in the market Competitive Disadvantages Not suited to all products No F2F selling Too much info Free riding Delivery times Price competitiveness Countdown Disadvantages Supermarket layout New products Not AI No up-selling Tonya

  4. References Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Sawyer, A., & Wood, S. (1997). Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces. Journal of Marketing, 61(July), 38-53. Countdown. (2012). Shopping Online. Retrieved from http://shop.countdown.co.nz/?banner=www Rayport, J. F., & Sviokla, J. J. (November-December 1994). Managing in the Marketspace. Harvard Business Review, 141-150

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