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The 6 Basic Principles of Good Logo Design

The 6 Basic Principles of Good Logo Design. Logo is too busy. The 6 Elements of Good Logo Design. Simple: Good logos are clean, uncluttered and easy to recognize. Information from Critical Elements of an Effective Logo Design by Jeff Kear. Logo is too long.

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The 6 Basic Principles of Good Logo Design

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  1. The 6 Basic Principles of Good Logo Design

  2. Logo is too busy.

  3. The 6 Elements of Good Logo Design • Simple: Good logos are clean, uncluttered and easy to recognize. • Information from Critical Elements of an Effective Logo Design by Jeff Kear.

  4. Logo is too long.

  5. The 6 Elements of Good Logo Design • Simple: Good logos are clean, uncluttered and easy to recognize. • Proportional: Width=Height, The Logo should function on a business card or a billboard. • Information from Critical Elements of an Effective Logo Design by

  6. Logo is a photograph (generic image).

  7. The 6 Elements of Good Logo Design • Simple: Good logos are clean, uncluttered and easy to recognize. • Proportional: Width=Height, The Logo should function on a business card or a billboard. • Small Color Palette: Most famous logos use less than 3 colors. • Information from Critical Elements of an Effective Logo Design by Jeff Kear.

  8. Logo has too many colors.

  9. The 6 Elements of Good Logo Design • Simple: Good logos are clean, uncluttered and easy to recognize. • Proportional: Width=Height, The Logo should function on a business card or a billboard. • Small Color Palette: Most famous logos use less than 3 colors. • Information from Critical Elements of an Effective Logo Design by Jeff Kear.

  10. Logo is too hard to read.

  11. The 6 Elements of Good Logo Design • Simple: Good logos are clean, uncluttered and easy to recognize. • Proportional: Width=Height, The Logo should function on a business card or a billboard. • Small Color Palette: Most famous logos use less than 3 colors. • Legible Fonts: Distinctive, but easy to read, letters. • Information from Critical Elements of an Effective Logo Design by Jeff Kear.

  12. Logo is not unique.

  13. The 6 Elements of Good Logo Design • Simple: Good logos are clean, uncluttered and easy to recognize. • Proportional: Width=Height, The Logo should function on a business card or a billboard. • Small Color Palette: Most famous logos use less than 3 colors. • Legible Fonts: Distinctive, but easy to read, letters. • Original: Uniquely identifiable and ownable. • Information from Critical Elements of an Effective Logo Design by Jeff Kear.

  14. Logo has no identity.

  15. The 6 Elements of Good Logo Design • Simple: Good logos are clean, uncluttered and easy to recognize. • Proportional: Width=Height, The Logo should function on a business card or a billboard. • Small Color Palette: Most famous logos use less than 3 colors. • Legible Fonts: Distinctive, but easy to read, letters. • Original: Uniquely identifiable and ownable. • Personality: Logo should express the identity of the company. Information from Critical Elements of an Effective Logo Design by Jeff Kear.

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