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PE - Acquire information about the sport/event industry to aid in making career choices. SEM1 1.01. PI - Discuss the nature of the sports/event industries PI - Describe the impact of sports/events on communities. Teams Security Advertising Marketing Sporting Goods Media.
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PE - Acquire information about the sport/event industry to aid in making career choices SEM1 1.01 • PI - Discuss the nature of the sports/event industries • PI - Describe the impact of sports/events on communities
Teams Security Advertising Marketing Sporting Goods Media Businesses in Sports
Professional Teams Professional Individual Collegiate/Scholastic Teams Amateur Sports Sports Segments
Sports Segments Health Clubs Recreation Camps
Venues: The place where the game or event takes place. Sports Segments
Music Television Video Games Movies/Film Entertainment Segments
Entertainment Segments • Casinos • Radio • Television
Entertainment Segments • Publishing/Literacy • Fine Arts • Theme Parks
Partner Activity • Create a PowerPoint describing assigned segment of the Sports or Entertainment Industry • Information to Include: • Brief History of the Segment • Major Companies/Organizations/Individuals • Local Examples • (Is the segment represented in NC?) • Major Events Associated with the Segment • Example of Marketing • (Include at least 1 example of promotion or advertising) • You may use your phone for research • Save to Flash Drive • Be prepared to present to the class
Increase in: Participants Followers Attendance Media coverage Entertainment Spending Internationalization Sports/Entertainment are global Growth of Sports and Entertainment
Trends in Entertainment • Entertainment • Internet Web Casts • Event marketing • Specific Channels • Viral Marketing • Smart Phones/Music • You Tube
Naming Rights Extreme Sports Sport Specific Channels Labor Issues Social Media Multi Uniforms New Venues Internationalization Trends in Sports
Escape from day-to-day life • (health,entertainment and achievement benefits) • Strong public image/team unity • (attracts additional tourists) • Multiplier effect throughout city • Spectators and participants • Economic Impact Sports/Entertainment Provide Positive Results
- Increase in local business, jobs and consumerspending(Direct Impact) • - Contribute to tax base (Fiscal Impact) • - Hospitality/Sales/Ticket Taxes • - Bring business to abandoned areas Positive Economic Impact
- Questionable impact on tax revenue. • - How much do communities actually make? • - Divert resources from other priorities (education, roads, public safety) • - Community can be "held hostage" by a team. Negative Economic Impact
Building Venues and Hosting Events • Positive and negative effects on Communities. - Expensive to build venues and host events. + Communities can profit from both.
Long-term stadium leases. • Diversify-host more than one sport. • Host multiple events in stadium/arena. • Provide necessary security/traffic resources. Minimize Negative Impact
Partner Activity • Read the articles provided. • Answer the following with you partner: • Write a summary of the Article • What is the issue? • Does the issue provide a positive or negative impact on the community? • Costs involved (dollar amounts) • Who is paying? • Does the author give an opinion? • Do you agree or disagree? Why? • Be prepared to share and discuss with the class