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Agrium Corporation Fertilizer Production in Brazil. Eric Balsley Russ Dunlap Dave Jaggard Brad Patt Jordana Weiss. Price of Potash. Competition in Brazil Distribution Conglomerates Canpotex (70% of dsn ) Large Mining Companies Vale – Own potash mines, Brazilian
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Agrium Corporation Fertilizer Production in Brazil Eric Balsley Russ Dunlap Dave Jaggard Brad Patt Jordana Weiss
Price of Potash • Competition in Brazil • Distribution Conglomerates • Canpotex (70% of dsn) • Large Mining Companies • Vale – Own potash mines, Brazilian • BHP Billiton - capacity • Existing Potash Companies • Cargill (Mosaic) and Bunge • Brazilian Market • Currently imports 90% of potash (1st) • Largest in world • World’s 3rd largest potash reserves • Self sufficient in 10 years • $1.8B/year potential market • 4.1% growth rate (3rd) • Agrium Potash • 5% of global potash supply • Concerns Moving Forward • Overreliance on Canpotex for intl. dsn. • Distance from growing markets • N.A market growth slowing • Growing organic sector
Financial Considerations • MACRO-ECONOMIC CONDITIONS Inevitable demand & profit impact
Political Considerations • Federal Republic, robust checks & balances (1988- ) • Respected world citizen, WTO & IMF member • Socialist/populist leanings
Market Entry Recommendation • Produce fertilizer in Brazil via JV • Focus on large-scale wholesale market • Joint Venture Characteristics • Leverage Agrium’s capabilities in manufacturing & logistics • Partner with other multinational (BHP, Cargill/Mosaic) • 30% share in $0.9-$1.1B investment in mining & production • Risk assessment • Financial & political risks moderate & manageable • Domestic entry aligns with government • Preserves Agrium presence in Brazil • JV model spreads risk & overcomes holdup problems