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Web User Statistics

Web User Statistics. Stats Rules. All numbers in visitors vs. visits. Stats not tracked in Analytics do NOT have VISTA data. Other disparities: connection speed, resolution, ability to track stats over time. DUKE.EDU.

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Web User Statistics

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  1. Web User Statistics

  2. Stats Rules • All numbers in visitors vs. visits. • Stats not tracked in Analytics do NOT have VISTA data. • Other disparities: connection speed, resolution, ability to track stats over time

  3. DUKE.EDU • 2007 stats: 3.6 million unique users; 7.3% International; 75% traffic is non-Duke Pages with Highest Traffic?

  4. Duke.edu top pages 2007

  5. DUKE.EDU 1st Quarter ’08 vs. (1st Quarter ’07) Browsers: • IE 63%(67) : 6.0 = 34%(49); 7.0 = 29%(18) • FF 28%(23) : Adoption rate of updates is immediate. • Safari dropped from 166k – 86k; Mozilla increased 20k – 145k

  6. DUKE.EDU 1st Quarter ’08 vs. (1st Quarter ’07) • Platforms: No Vista Info available • WIN XP: 74%(81%); • OSX: 13%(10%); Linux steady at 0.73% • WIN 2000 increased from 5-6% & NT from 0.3% - 5% • Screen Resolution: • 800x600: 4% (6); 1024x768: 39% (48); 1280x800 18% (11)

  7. DukeToday • 2007 traffic: 176k unique visitors; 70% Duke traffic; 2% International When redesigning a current site how do you judge what doesn’t need fixing?

  8. DukeToday top click throughs 2007 1.Working at Duke -- 62,456 • Duke Student Dies in Bicycle Accident - 536 • Where to eat on campus during winter break - 497 • Reported employee deaths for April - 484 • Looking back at the lacrosse case - 470 • Duke student found dead Tuesday – 438 Conclusion: Obituaries and dining are incredibly and consistently popular

  9. Perkins • Site traffic: 2 million unique visitors; “mostly Duke traffic” • Browsers: IE 67% (1,344,001 )of which v.6 (64%) v.7 (34%); FF 28% (552,106); Safari 7% (133,114) • OS: [public terminals in Library are XP] WinXP 78%; OSX 10%; VISTA 7%

  10. DukeHealth.org03/01/07 – 02/26/08 • Site traffic: 1.3 million visits; 85% non-Duke; If non-technical reports are key you need the right tool

  11. DukeHealth.org • Browsers: IE v.6 (52%) v.7(28%); Firefox (15%); Safari (4%) • OS:WIN 93% (XP 80%, Vista 5%); OSX (7%); iPhone 466 (.03%) • Connection:Dialup 1%; Cable (30%), T1 (28%), DSL (17%); • Screen:800x600 (9%); 1024x768 (50%)

  12. Conclusions • Browsers: • IE is used by roughly ¾ of Duke users and gradually dropping > Firefox; Reminder IE no longer supported for Macs. • Connection: Broadband is here but watch Intl. • OS: OSX is gradually gaining but WinXP still reigns. • Screen Resolution: • Don’t dumb down designs for lowest common denominator: 800x600 Why?

  13. Resources • Local webmaster • Blackwell Interactive http://oit.duke.edu • Webtrends • Sawmill • AWStats • Analytics

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