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Destination Downtown

Destination Downtown. Group Members: Tylor Willoughby Joslynn Guarsico Casie Blanchard Rachel Yezak Carolyn Noble. Planning Stage Objectives. Increase traffic into the downtown area Increase awareness about Thibodaux Main Street Inc., and its events Increase profitability

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Destination Downtown

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  1. Destination Downtown Group Members: Tylor Willoughby JoslynnGuarsico Casie Blanchard Rachel Yezak Carolyn Noble

  2. Planning StageObjectives Increase traffic into the downtown area Increase awareness about Thibodaux Main Street Inc., and its events Increase profitability To gain an understanding of the best promotional methods to reach target market To showcase what downtown has to offer

  3. Planning StagePromotion and research tools Developed poster to advertise Developed Destination Downtown logo Took pictures Developed business and customer surveys

  4. Planning StagePrimary & Secondary Research Primary: Convenience sample; 60 Customer and 10 Business surveys Interview with Executive Director of Thibodaux Main Street Inc. Secondary: City of Thibodaux demographics

  5. PUT CUSTOMER SURVEY HERE

  6. PUT BUSINESS SURVEY HERE

  7. Planning StageCustomer Survey Conclusions Ages 18-25 --- 77% are interested in learning about promotions via Facebook Ages 26-33 --- 89% are unaware of the organization Thibodaux Main Street Inc. Ages 34-41 --- 90% said a promotion at a store would make them more likely to shop there Ages 42-49 --- 86% have never participated in previous Thibodaux Main Street Inc. events 50+ --- 70% go downtown to eat at the restaurants

  8. Planning Stage Business Conclusions from surveys 91% of businesses surveyed have participated in previous Thibodaux Main Street Inc., events 50% of businesses surveyed found traffic increased into their stores after a Thibodaux main Street Inc., event 82% of businesses surveyed said they use social media for promotional reasons

  9. Implementation StageOutdoor Yoga Benefits: Increase traffic to the downtown core How it works: $20 participation fee Hour-long yoga lesson

  10. Implementation StageUnion Table Advertising Benefits: Increases traffic of young adults How it works: Rent a table from SPA Hand out Destination Downtown promotional material

  11. Implementation StageThibodaux Fashion Weekend Benefits: Allows local storeowners to showcase their clothing. How it works: Models showcase clothing Question and answer sessions Bridal and formal attire catwalk

  12. Implementation StageMarketing Seminar Benefits: Educate business owners and staff How it works: Full day seminar Group Stations Donated lunch Guest speaker “How to” brochures

  13. Implementation StageHot August Night Benefits: Allows people to shop after usual store hours How it works: Stores open later Wine offered to shoppers Date night/girls night out

  14. Evaluation Stage Measure traffic increase after each event Cross reference data Surveys Monitor followers on social media sites

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