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Symphony3 Search Engine Optimization October 2010

Symphony3 Search Engine Optimization October 2010. Who are we? Symphony3 are a group of online business, IT and management consultants that offer a wide spectrum of expert support to commercial and government organizations.

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Symphony3 Search Engine Optimization October 2010

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  1. Symphony3 Search Engine Optimization October 2010

  2. Who are we? • Symphony3 are a group of online business, IT and management consultants that offer a wide spectrum of expert support to commercial and government organizations. • Our services include information and data analysis, digital marketing and online business strategy, SEO, change management and IT planning. • Sohal Khatwani leads the online marketing initiative specifically focusing on key areas such as search engine optimization and digital strategy development. • Sohal Khatwani has completed a Masters in International Business from the University of Melbourne and is one of the only four externally qualified Bruce Clay* certified search engine optimization analyst in Australia. *Bruce Clay is one of the world’s leading digital marketing firms. (www.bruceclay.com)

  3. Agenda • What is SEO? • Why do SEO? • Why do Video SEO? • Clients • Client Results • Questions • Video SEO Packages

  4. What is SEO? Search Engine Optimization is the art and science of raising a web sites visibility in search engines such as Google to increase targeted leads. SEO improves ‘natural’ or ‘organic’ rankings and PPC optimization improves paid listings. Pay Per Click – 12.2% Pay Per Click 12.3 % SEO 74.3 % VideoSEO

  5. Why do SEO? • The biggest benefit of SEO is that it helps you to gain an online presence for your business thereby leading to more visibility and more business. • Customer typically buys from a company which comes up top in the search list. • Getting the website in the top half of the page ensures that the site will generate public awareness. • Gives highest ROI in the long run as compared to any other online marketing vehicles (Source: Marketing Sherpa Report 2010). • Higher natural rankings builds trust among searchers. • 80% of websites are found through search engines (Source: Forrester Research). • Research suggests that if your not in the top 5 – 15 for your search terms your website is almost non- existent on the internet.

  6. Why High Ranking Matter? Positioning is important!! Above the red fold – 100 % viewed. Drops to 50% - 20% below the fold. Positioning is important!! Appear on Page 1 – More traffic = More leads! Appear on Page 2 – Less traffic = Less leads!

  7. What marketing your competitors are most likely to spend on? SEO & Video

  8. Clients Symphony 3 believes in ongoing relationships with its clients. Below is a list of some of our work and clients. • Mindshop (www.mindshop.com) - (Web Development) Provides business leaders and advisors with tools, strategic methodology and networking. • Nifty – Lift (www.nifty-lift.com.au) – (Web Development & Search Engine Optimization) Leading elevated platform manufacturer based in Victoria. • Galbally & O’Bryan (http://www.galballyobryan.com.au/) - (Web Development & SEO) One of Victoria’s leading law firms. • Irish Australian Chamber of Commerce (WIP)– (Web Development) • MyPackage (www.mypackage.com.au) & FindNew (www.findnew.com.au) - (SEO) Real estate property websites.

  9. Client Results www.nifty-lift.com.au Rank 1

  10. www.mypackage.com.au Rank 2

  11. Contact Details For more information contact Symphony3 by email at info@symphony3.com or visit our website at www.symphony3.com “Symphony3 – Smart Thinking. Practical Outcomes.”

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