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IEEE Membership Development Conference Call / Web Cast. 17 January 2009. Lee Stogner Chair, IEEE Membership Recruitment and Recovery Committee l.stogner@ieee.org Cathy Downer MGA Staff - Membership Development c.downer@@ieee.org. Preview Topic: IEEE 125 th Anniversary Plan
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IEEE Membership Development Conference Call / Web Cast 17 January 2009 Lee StognerChair, IEEE Membership Recruitment and Recovery Committeel.stogner@ieee.org Cathy DownerMGA Staff - Membership Development c.downer@@ieee.org
Preview Topic: IEEE 125th Anniversary Plan Membership Statistics & Goal Status Business Cycle Spotlight: Field Team Development & Recovery Planning Wrap-Up / Direction Open Floor Q&A Subject Appendix Membership Development Web Cast Slide 2 Today’s Discussion… Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 3 Web Cast Notes Webcast presentation available on MD virtual community at https://www.ieeecommunities.org/ieee.md.net in the files section Attendee lines are muted, except for speakers. Late attendees are reminded to mute your phone using *6 Please ask topical questions using the chat box For technical-assistance, e-mail to web-conf@ieee.org any time during webcast This webcast is recorded. Presentation and audio will be available as an “on-demand” resource – URL and announcement to be posted in the MD Virtual community Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 4 Web Cast Attendance Roll Call Use the Chat box. Please type in your name/ title/location Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Webcast Slide 5 Preview TopicIEEE 125th Anniversary Presented by: Marsha Longshore Senior Manager, Corporate Communications 17 January 2009
Program Objectives Overview of Activities Ieee125.org What can you do to help Leverage the anniversary for membership development Membership Development Web Cast Slide 6 TODAYS PRESENTATION Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Our roots are tied to the AIEE - formed in 1884 Board of Directors has provided $1M for a celebration Committee of volunteers from around the world is planning a global celebration One year effort will reinforce the public visibility program’s goals Membership Development Web Cast Slide 7 IEEE 125th Anniversary in 2009 Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 8 A global, marketing communications program that uses the anniversary to: IEEE 125th Anniversary Increase awareness of contributions of IEEE, members and the profession Celebrate prestige and successes of the IEEE with volunteers, students, members, nonmembers, customers and staff Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 9 125th Anniversary Activities • Media Roundtable w/ Experts – 10 March 2009 • New York City – Media Capital • Emerging Technologies/ benefit to humanity • Webcast and archived on IEEE TV • IEEE’s Anniversary Date – 13 May 2009 • Engineering the Future Day • Publicity Campaign • Video Contest May – August 2009 • Show us how you are “Engineering your World” • Your car, home, cubicle, office, dorm room • Celebrations Around the World Throughout The Year • IEEE Sections, Societies, Chapters, Student Branches, Affinity Groups • GOLD “Pass Along” Video • Over 200 Sections pledge to celebrate locally • Members say Happy Anniversary on YouTube • Eight Key Celebrations bringing together Members, Volunteers, and Customers with technology dignitaries Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 10 Engineering the future Event Series Selected event cities • Munich, Germany 27 April • Austin, Texas, USA 30 April • Boston, Massachusetts, USA 11 May • Beijing, China 8 June • Bangalore, India 29 August • San Jose, California, USA 16 September (tent) • London, UK 6 October • Tokyo, Japan 30 October • Additional Celebrations in Quebec, Puerto Rico and Mexico Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 11 • Students Create Solutions to Real World Problems • Individual IEEE Student Members or teams led by Student Members • Entries accepted • 1 Sept 08 to 28 Feb 09 • Prizes funded through Life Member fund IEEE Presidents’ ‘Change the World’ Competition Initial judging by SAC chairs; final selection by three P’s. Top Prize: US$10,000 Top three finalists to be invited to 2009 Honors Ceremony One People’s Choice prize; voting open to all Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 12 IEEE 125th Websitewww.ieee125.org Add your event to the calendar Participate in contests, write on our message boards and vote on contest winners Learn more about what’s happening Post photos and videos of your celebrations in the multimedia center Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 13 What Can You Do to Help? Use the IEEE Anniversary Mark and celebrate the anniversary during your activities Promote Presidents’ ‘Change the World’ Competition to students • www.ieee.org/ChangeTheWorld Drive Traffic to the Website ieee125.org Encourage participation in online anniversary activities • Be an IEEE Anniversary Ambassador • Promote the 125th: any event in 2009 is an anniversary event • Mention the anniversary in meeting notices, special events, award ceremonies, welcome letters, newsletters and websites • Put your anniversary events on the calendar at ieee125.org • Submit anniversary event photos on the website at ieee125.org Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 14 Leverage the Anniversary to Promote Membership • Increase IEEE visibility in the community • Instill a sense of pride • “Hearts and Minds” video • History slide show • Generate excitement by driving people online – • People’s Choice voting in Presidents Competition • Engineering Your World contest-viral on YouTube • Create discussions on the message boards • New networking opportunities: Friends of IEEE on Facebook; GOLD anniversary greeting video Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 15 Questions ? m.longshore@ieee.org Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Webcast Slide 16 Membership Statistics & Goal Status> December 2008 Prepared by: John Day IEEE Member & Geographic Activities
Membership Development Web Cast Slide 17 Congratulations! Mission 2008 Results – 382,400 members! (87 members shy of record) Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 18 December Year-over-Year Monthly Growth – Total Membership 382,400 Up 2.0% from November Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 19 December Year-over-Year Monthly Growth – Higher-Grade Membership 382,400 Up 2.0% from November Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 20 December Year-over-Year Monthly Growth – Student Membership 85,235 Up 3.5% from November Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 21 Higer Grade Net Gain Student Net Gain Total Gain Active Membership by Region – October 2008 Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 22 ResultsRecruitment – 2008 & Trend • Higher-grade recruitment soft throughout 2008, with year-over-year decline of 9% Sep through Dec (28% decline, December) • All-time record for Student recruitment in 2008 • Impact higher-grade membership through elevation, June / August 2009 timeframe Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 23 ResultsRecruitment by Region – Jan through Dec 2008 Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 24 December 2008 Society Membership (totals include Affiliates) • Total memberships of 38 Societies • Down year-over-year (3,041) members • 24 Societies w/ increased membership • Total memberships + 4,146 • Communications Society + 1,408 • 14 Societies w/ decreased membership • Total memberships (7,187) • Computer Society (5,166) Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 25 December Year-over-Year Society Membership, Detail Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 26 December Year-over-Year Society Membership, Detail Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 27 Update - 2009 Membership Renewal Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 28 Thank you ! Questions ? Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Webcast Slide 29 Business Cycle Spotlight Presented by: Lee Stogner Chair, IEEE MRRC
Membership Development Web Cast Slide 30 Looking Ahead - Membership Business Calendar Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Alignment with the new MGA mission and values Volunteer & Staff partnership MD position vacancies Regional Training Partnering across IEEE MD Portal & Virtual Community Membership Development Web Cast MRR Team Development – Engagement Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 32 MD Team Development – Resources & Tools • Each other! • Inspiring and informing through MD Webcast • Empowering through MD Kits • MD Activity & Progress Reporting • MD Portal & Virtual Community Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Recruitment & Recovery Committee Report – January 2009 2009 MRR Team Committee Focus Engagement • Volunteer & Staff partnership • Filling MD position vacancies • Encouraging Section to Member communications 2009 Goals • Increased focus on retention • 78.5% total membership • 84.8% higher-grade, 54.0% students • Match 2008 recruitment • 2009 Year-End (December) • 390,000 total members
Membership Development Web Cast Slide 34 MRR Team Development – Supporting Significant Initiatives • Retention of existing members • First-Year Experience • Student Membership Strategy • Society Membership • MD at Conferences • Promoting Regional MD training • Monthly MD web casts • Building a hierarchy of MD support at all levels of the IEEE • Staff • Region • Section • Society • Chapters • Branches • Ongoing upgrades to support material Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 35 Recovery Planning • Data-driven activities • Knowledge of SAMIEEE • Members w/ past-due status • See appendix for step-by-step instructions • Aleksandar Szabo (R8) our volunteer expert • Monitor progress through analytics and membership reports Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 36 Recovery Planning • Proactive engagement • We’re here to here during these difficult economic times • Knowledge of IEEE benefits and resources Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 37 Thank you ! Questions ? Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Webcast Wrap-up / Direction Presented by: Lee Stogner Chair, IEEE MRRC
Membership Development Web Cast Slide 39 Wrap Up / Direction • MD team updates (received through 15 Jan) • Wole Akpose (R2) • Zak Cohen (R6) • Aleksandar Szabo (R8) • Menqui Zhou (R10) • Cathy Downer, Membership Development Mgr • Know the benefits of membership • www.ieee.org/benefits • Utilize MD resources and tools • www.ieee.org/md • Make retention our 1Q focus • Promote 125th Anniversary • Monitor progress through MD reports • Next MD webcast, Saturday 21 February Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 40 Housekeeping – Consolidation of MD-Related Mailing Lists mem-progress-rpt@ieee.org • Efficiency & quality control • Maintenance of only one list • Reduce duplication of the same notification • Consistent awareness across overlapping groups in interests • Announcements: Monthly MD reports, webcasts, Atumn MD kit shipment, etc. • Targeting cut-over to Jan/Feb • Pre-populated the consolidated list and de-duped names • Updating of websites w/ subscription info to consolidated alias • Communications about cut-over to the legacy lists memdir@ieee.org MD-ALL@ieee.org MD virual community announcements MD E-Notice announcements member-progress-rpt-staff@staff@ieee.org Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 41 Thank you ! Questions ? Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Webcast Slide 42 Open Floor Q&A
Membership Development Webcast Slide 43 AppendixField Team Resources Presented by: Lee Stogner Chair IEEE MRRC
Membership Development Web Cast Slide 44 The Regional “Field Team” (updated 15 Jan ‘08) R1 – Dr. Ravi Todi R6 – Zak Cohen R2 – Wole Akpose R7 – Kathleen Chafe R3 – Lee Stogner R8 – Aleksandar Szabo R4 – Tarek Lahdhiri R9 – Tania Quiel R5 – Robert Shapiro R10 –Mengqui Zhou Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Lee Stogner IEEE MGA l.stogner@ieee.org Ravi Todi R1 rmtodi@us.ibm.com Wole Akpose R2 wole@ieee.org Lee Stogner R3 l.stogner@ieee.org Tarek Lahdhiri R4 lahdhiri@ieee.org Robert Shapiro R5 bshapiro@ieee.org Zak Cohen R6 zcohen@ieee.org Kathleen Chafe R7 chafek@ieee.org Vijay Narasimhan R7 vijay_narasimhan@ieee.org Aleksandar Zsabo R8 a.szabo@ieee.org Tania Quiel R9 t.quiel@ieee.org Menqui Zhou R10 zhoumq@public3.bta.net.cn Cathy Downer IEEE Staff c.downer@ieee.org John Day IEEE Staff j.day@ieee.org Membership Development Web Cast Slide 45 The Regional “Field Team” Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 46 Membership Development Portal – www.ieee.org/md • Membership Reports • MD Virtual Community • SAMIEEE access • Membership Development Manual • Member benefits at a glance • Recrutiment programs and tools • MD Kits – online order form Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 47 Online Order Form – www.ieee.org/mdsupplies Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
The web page to join the IEEE www.ieee.org/join The web page for MD volunteers www.ieee.org/md The web page for IEEE benefits www.ieee.org/benefits Your Region web page www.ieee.org/?? Your Section web page www.ieee.org/?? Your Chapter web page www.ieee.org/?? Your Conference web page www.ieee.org/?? Your Student Branch web page www.ieee.org/?? Membership Development Web Cast Slide 48 Online MD Resources Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Web Cast Slide 49 Thank you ! Questions ? Web Cast Etiquette: *6 for mute. Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Membership Development Webcast Slide 50 AppendixSAMIEE & Arrears Recovery: Step-by-Step