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POWERLOOM CLUSTER SALEM. Black spot on Left Leg. C.D.O : Shri B.K.SAHOO TECHNICAL OFFICER Textile Commissioner Office, PSC , Cuttack ( Orissa ). GEOGRAPICAL LOCATION. Salem is one of the Famous District in TN for Yarn Dyed Product. Salem is 340 kms from Chennai 160 kms from Coimbatore
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POWERLOOM CLUSTER SALEM Black spot on Left Leg C.D.O : Shri B.K.SAHOO TECHNICAL OFFICER Textile Commissioner Office, PSC , Cuttack ( Orissa )
GEOGRAPICAL LOCATION • Salem is one of the Famous District in TN for Yarn Dyed Product. • Salem is 340 kms from Chennai • 160 kms from Coimbatore • 220 kms from Bangalore • 340 Kms from Tuticorin Sea Port. • Well connected with Rail & Road from various part of the country.
HISTORY • Started handloom production of dhoties & Sarees prior to 1950 • Started Powerloom production of dhoties & Sarees after 1950 • At present producing yarn dyed fabric, dhoties & Sarees of different designs • Producing yarn dyed fabric in shuttleless looms for RMG units
STAKE HOLDERS OF THE CLUSTERS • Merchant Manufactures 05. • Powerlooms Owners 3000 • Pre Weaving Units 24 • Processing Units 27 • RMG Units 14 • Merchants Exporters 50 • Financial Institutions/ Banks 27 • RM Suppliers 50 • Educational Institution 04 • M/c / Spare Part Suppliers 50 • Chemicals Suppliers 10
Types of Looms available • Total No. of Powerloom 42000 • Plain Powerlooms 10,000 • Plain Powerloom with Drop-Box 20,000 • Powerlooms with Dobby/jacquard10,000 • Shuttleless looms 2,000 (Rapier looms only )
Types of Production & Price Range • Production per day in one loom 8 Dhoties or 5 sarees. • Production per day in one ordinary loom 40 mtrs Yarn dyed fabric. • Production per day in one shuttless loom 60 to 140 mts depending upon the design. • Job work per mtr for production of Yarn dyed Fabric Ranges from Rs. 15 to 20. • Dhoties , Sarees with a price range of Rs.130-400 per piece (Dhoti-3.5 mtrs & Sarees- 6.0 mtrs ) • Yarn dyed fabric with a price range of Rs.60-150 per mtr. With a brand name of Salem fabrics
VALUE CHAIN ANALYSIS • Cost of Production in Respect of Polyester/ cotton Dhoti: Warp: 60s Polyester/Viscose Blended Yarn Weft: 60s 100% Cotton combed Yarn. Reed X Pick : 82X72, Width : 132cm Price of Polyester Viscose blended yarn : Rs 146/Kg Price of 100% cotton combed yarn: Rs 142/kg Price of Boarder Zari: Rs 350/Kg ( 30 Days Credit) Price of Weft Zari : Rs 900/Kg (30 Days Credit) Cost of Production of One dhoti comes to Rs 130. Selling Price with 7 Days credit comes to Rs 140
Analysis of Business Operation • Old / Obsolete technology , very few units are having Shuttless Loom. • Under Utilization of Capacities due to lack of Orders & monopoly mechanization of the master weavers. • Catering mostly Cost base Market. • Many ordinary Powerloom units are having their loom sheds in their house itself. • Association is Ineffective. • Power Tariff upto 10 Hp capacity units is susidised powers & more than 10 Hp capacity is normal tariff as per TNEB Rules
Analysis of Business Operation Cont… • Most of the Units i.e 95% are engaged in Job Work only. • No diversification of the Product as they are producing as per raw materials & design given by Master Weavers. • All the 95% of the units arenot having marketing knowledge/ financial knowledge / costing of fabric calculation. • The advance loom owned by the units arenot properly maintained by the owner/ weavers of units due to lack of technological knowledge for advance looms.
STRENGTH • Availability of Machines. • Availability of Workers. • Availability of Technical floor level managers from local institute. • Availability of Testing Laboratory. • Plenty Availability of Raw Materials. • Availability of small units for supply of small quantity of order. • Availability of Machinery spare parts. • Financially Sound.
WEAKNESS • Low level of Productivity due to inadequate training & lack of order. • No exposure of global market/ up country market. • Always depends upon Master Weavers. • Low access of testing, designing & technical services. • Low level of Modernization. • Higher Labour turn over. • Frequent absenteeism at work. • Lack of professional commitment.
WEAKNESS Cont… • Low level of Motivation. • Non availability of quality floor level technicians for repair/ maintenance of modern m/cs. • Inability of keeping production schedules. • Poor finishing, washing, dyeing & packing facilities. • Discharge of effluents from Dyeing & washing units without proper ETP. • Misuse of Resources & huge energy loss. • Lack of Co-operatives among the firm.
OPPORTUNITY • Growing domestic & international market. • Network catering to bulk order by distributing among the cluster units. • Rising the income levels • Government Policy. • Emergence of Home Textiles, RMG & Technical Textiles.
THREATS • Entry of foreign fabrics in domestic market in cheaper rate with higher quality. • Slow improvement in quality to meet the international standards. • Slow adoption to fast changing fashion Trends. • Organized Sector.
VISION OF CLUSTER The brand name “ Salem Fabric” will be treated as world class apparel fabric in the global market in the RMG sector with a increases productivity of 20% as on March 2012