Go Fish

1. Go Fish Applying national commercial fishing industry and seafood strategies on a local scale

2. What are our top priorities?

3. What are our top priorities? Promote

4. What are our top priorities? Promote Preserve

5. What are our top priorities? Promote Preserve Sustain

6. Promote, Preserve & Sustain U.S. fisheries

7. Promote, Preserve & Sustain U.S. fisheries Wild fisheries

8. Promote, Preserve & Sustain U.S. fisheries Wild fisheries Regional fisheries

9. Promote, Preserve & Sustain U.S. fisheries Wild fisheries Regional fisheries Local fisheries

10. Promote

11. Promote Educate

12. Promote Educate Advertise

13. Promote Educate Advertise Network

14. Educate

15. Educate Create your mantra and repeat it incessantly

16. Educate Create your mantra and repeat it incessantly All U.S. fisheries are managed for sustainability

17. Educate Create your mantra and repeat it incessantly All U.S. fisheries are managed for sustainability Tell buyers to ask about country of origin and wild fish

18. Educate Create your mantra and repeat it incessantly All U.S. fisheries are managed for sustainability Tell buyers to ask about country of origin and wild fish Alaska fisheries already have this reputation — build on that

19. Educate Create your mantra and repeat it incessantly All U.S. fisheries are managed for sustainability Tell buyers to ask about country of origin and wild fish Alaska fisheries already have this reputation — build on that Consider carefully any leap into regional branding

20. Educate Create your mantra and repeat it incessantly All U.S. fisheries are managed for sustainability Tell buyers to ask about country of origin and wild fish Alaska fisheries already have this reputation — build on that Consider carefully any leap into regional branding Take advantage of ASMI

21. Advertise

22. Advertise • Cater to a variety of consumer learning styles with a broad outreach plan

23. Advertise • Cater to a variety of consumer learning styles with a broad outreach plan • Traditional advertising (print, online, TV, radio)

24. Advertise • Cater to a variety of consumer learning styles with a broad outreach plan • Traditional advertising (print, online, TV, radio) • Events

25. Advertise • Cater to a variety of consumer learning styles with a broad outreach plan • Traditional advertising (print, online, TV, radio) • Events • Social media

26. Advertise • Cater to a variety of consumer learning styles with a broad outreach plan • Traditional advertising (print, online, TV, radio) • Events • Social media • Don’t be afraid to try something new

27. Network

28. Network • Use the locavore movement as a model

29. Network • Use the locavore movement as a model • Encourage fishermen to be vocal

30. Network • Use the locavore movement as a model • Encourage fishermen to be vocal • On the docks

31. Network • Use the locavore movement as a model • Encourage fishermen to be vocal • On the docks • At farmer’s markets

32. Network • Use the locavore movement as a model • Encourage fishermen to be vocal • On the docks • At farmer’s markets • Via social media

33. Network • Use the locavore movement as a model • Encourage fishermen to be vocal • On the docks • At farmer’s markets • Via social media • Via traditional media

34. Network • Use the locavore movement as a model • Encourage fishermen to be vocal • On the docks • At farmer’s markets • Via social media • Via traditional media • Tell the stories of fishing families

35. Preserve

36. Preserve Fishing grounds

37. Preserve Fishing grounds Access to quota

38. Preserve Fishing grounds Access to quota Use of gear types

39. Sustain

40. Sustain Fishing stocks

41. Sustain Fishing stocks Fishing communities

42. Sustain Fishing stocks Fishing communities Fishing and processing infrastructure

43. What are our top priorities?

44. What are our top priorities? Promote

45. What are our top priorities? Promote Preserve

46. What are our top priorities? Promote Preserve Sustain

47. Go Fish!