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Impact of Information Architecture on Content Digitization and SEO

Impact of Information Architecture on Content Digitization and SEO. ASIDIC Spring 2007 Meeting S. Gurke SVP, Knovel Corp. Topics. Transforming e-book collection into reference database Why transform? Impact on content digitization Impact on search engine optimization (SEO)

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Impact of Information Architecture on Content Digitization and SEO

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  1. Impact of Information Architecture on Content Digitization and SEO ASIDIC Spring 2007 Meeting S. Gurke SVP, Knovel Corp.

  2. Topics • Transforming e-book collection into reference database • Why transform? • Impact on content digitization • Impact on search engine optimization (SEO) • Impact on pricing and revenue

  3. Transforming E-Book Collection into Reference Database • Collection • Formatted content is outside database • Book presentation • Search full text and metadata indexes • Database (XML) • Unformatted content is inside database • Database presentation (chunks) • Search tagged content chunks with metadata

  4. Why Transform? • Better reflect use patterns • Streamline search and improve relevancy ranking • Increase usage

  5. Content Digitization Now • Content • Text (PDF, HTML) • Metadata (TOC, etc.) • Interactive tables, graphs, equations • Process (outsourced) • Scanning/OCRing • Keying • Special techniques (e.g., graph calibration) • Tools • CMS • SQL database

  6. Challenges • Conversion from relational to XML database • Metadata • Interactive content • Text • Chunking and tagging text • Who does it? • TOC and Subject Index as chunk metadata

  7. Impact on SEO • Exposing secure content • Making metadata work • Title and author • TOC and Subject Index • Benefits for users • Finding information made easier • Comprehensive search • Improved relevancy

  8. Impact on Pricing and Revenue • Pricing models • Subscription • Usage based • Transaction • By the drink • Hybrid/Enterprise • Ad-based STM revenue • Usage based royalties

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