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Boost sales with visual merchandising.
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What Really Counts • Yes, sales count, money make the world go round, but how do we achieve this: • Visual Merchandising • Through-Put • Location Sales!
Visual Impact • There really is a simple truth – consumers like the wow factor • Visual Merchandising can dramatically increase sales of products • Show case your most profitable products • Display Cabinets, Show Windows or Mannequins • Use your visual merchandising to increase your value proposition
Footfall • “Footfall” is the number of consumers coming through the doors • Do more consumers mean higher sales? No! • It is vital that we use visual merchandising to increase the foot fall, retailers need to build upon the value proposition and synergise efforts in forward and strategic motion.
Location • Location refers to the location of all of our efforts: • E-Commerce (Domain Name, PPC, SEO, Banner Advertising, Remarketing) • Psychical Presence (store locations, flag ship stores) • Off-line Marketing (Advertorial Placements, PR, and Brand Awareness Campaigns) • Placement of strategic visual merchandising
Brick and Mortar V’s E-Commerce • Think strategically about your psychical location and would e-commerce be a viable option? • Local efforts create a captive audience and with Word Wide Web penetration at 7,017,846,922 across the globe, this is a channel that is difficult to ignore!