The tipping point ,malcolm gladwell

1.  The tipping point ,malcolm gladwell

3.  The tipping point ,malcolm gladwell • hush puppies • 3 rules of epidemics • law of few • stickiness

4.  The tipping point ,malcolm gladwell (Cont.) • power of context • translation • conclusion

5. hush puppies • new york • designer use • hip wear clubs

6. 3 rules of epidemics • syphilis • spread by drug use • zenilman • John Hopkins  university Baltimore

7. 3 rules of epidemics (Cont.) • type of people • break down on health treatment • not all closed just staff number cut • Baltimore

8. 3 rules of epidemics (Cont.) • seasonal • people stay in /going out • population movement • kept in one area until people moved about

9. 3 rules of epidemics (Cont.) • John potterat • law of the few • hand full of people giving out the message • stickiness (like in stead of as )

10. law of few • with knowledge or influence • connector • number of people they know • weak ties (get more jobs)

11. law of few (Cont.) • paul revere • maven • makes us sit up and listen • not a persuader

12. law of few (Cont.) • a teacher • information gather • 6 degree

13. stickiness • making a message memorable • sesame street • toy play • watch them is see what they are learning

14. stickiness (Cont.) • word of mouth • not all have the same influence • revers • willam doors

15. stickiness (Cont.) • the message should be memorable

16. power of context • broken window theory   • keep on top of things ie graffiti

17. translation

18. conclusion • traditional methods of communication • constant cycle of information • willing to change method of communication • the way we relate new information