clock ticking/spotlight on John /clock to play under john speaking Time is the most precious asset we have. 1 st ! T

1. clock ticking/spotlight on John /clock to play under john speaking • Time is the most precious asset we have. • 1st ! Thank you for investing your time… • We do not make this imposition lightly. • Today marks a momentous time; a tipping point in our economy,industry, careers. • Today is 1) relevant 2) important --- and --- so brief and fleeting.

2. In this short time, I’d like to take you on a brief journey of what are several transitional moments in time.----Milestones of human importance beyond question. • We will compare and contrast enterprise communications • I will suggest a future for our industry that carries disruptive and exciting transitions. • Seismic and mercurial in their enormity and swiftness. Thundering in their demand for our urgent attention. • So buckle up, get comfortable, and travel a while with me along this most exciting course…

3. Time is that one force in nature to which we are all slaves. Time is the fire in which we are all ultimately consumed and it is the river whose currents and eddies carry us daily to the most unexpected destinations.

4. Every moment is important and meaningful. Yet there are certain moments in time, rapids and falls along that meandering river, where suddenly, and often quite unexpectedly, everything changes in a heartbeat.

5. (Heartbeat sound effect) • Sometimes that instance in time is the result of a single individual’s work.

6. Sometimes it results from the toil of thousandsworking towards a common goal.

7. (pause for Moon Video Plays 22.46 sec) • Sometimes these instances in time are burned into our memories by a single image

8. Sometimes instances in time are etched into our minds with a sound or a song

9. (Pause - Beatles-Hey Jude Sound bite) • And some events are simply timeless – they mark an era. • In 1961, John Lennon and Paul McCartney met at a church function in Liverpool, England. • In 1962 they played their first concert Hamburg, DE • In 1966 they had played their last concert at Candlestick • And in 1969, (~7years they had recorded their LAST album Let it Be.

10. For 7short years, the Beatles grabbed a hold of the international mass consciousness and did not let go • Imaginative and experimental. • Enormously popular. • Their legacy includes durable, indelible marks on the psyche of western culture. • But, looking back, …incredibly brief instant in time.

11. In those seven years they wrote and produced 13 albums and, • At one point, they held all of the top 5 positions on the Billboard Music charts • And simultaneously 12 songs top 100 • a feat never approximated before or since.

12. They broke the mold of pop music, not only with the range of musical styles --- • they also changed album art forever with breakthrough and divergent covers • like 1, 2, 3… • To this day, even the simple 4-photo layout of Let It Be is still copied.

13. (PAUSE :let video play, Strawberry Fields: audio-operator to bring down audio after ..’going to’ • The Beatles pioneered the Rock video, not as single songs, but as full-length feature films. They changed fashion with long hair,tight suits and later, jean jackets and open collars. • They were decades ahead of their time.

14. It's hard to convey the scope of the Beatles' achievements in words. • They synthesized all that was good about early rock & roll -- changed it into something original more exciting. • They were eclectic borrowing from blues, gospel, folk, or whatever seemed suitable for their musical vision. • They translated concepts into arrangements that required complex 1) orchestration, 2) innovative applications of recording technology, and an ever-widening 3) array of instruments.

15. PAUSE and let video play. OPERATOR TO FADE MUSIC OUT AS THEY GET OFF THE PLANE. • The Beatles were only the Beatles for 7 years • Yet 50 years later, not a day goes by that they are not mentioned somewhere in the mainstream media. • Their popularity is eternal. • It is said they were among the few artists of any discipline; were simultaneously 1) the bestat what they did and 2) the most popular at what they did.

16. Some suggest that the Beatles prominence is because the group's 1970 split effectively short-circuited what would have been an inevitable artistic decline; • Their work was uniformly strong and somehow preserved in a pristine state. A magnificence frozen in time.

17. But I believe what truly set them apart was their willingness to embrace change. • They took chances; they tried new things and absorbed everything around them as fuel for inspiration. • They relentlessly innovated and reinvented themselves.

18. The Beatles did not change in response to a changing environment. They were not forced into popular adaptation. • They changed because they wanted to change. • They evolved – almost spontaneously and always challenged the status quo • Seven years was all it took……seven years

19. (Pause: French Music to play as slide builds) • For 500 years the French dominated the wine-making industry. In the world of wine • There was 1) France and there was 2) everyone else. • The French believed that they alone held the 1) perfect soil, the 2) ideal climate and 3) an unmatched knowledge of the ages to produce great wine. • And, for hundreds of years the world obediently agreed that this combination could not be replicated elsewhere.

20. In the 1940’s World War II effectively cut off the French wine supply to a thirsty global consumer • Fortunately, following 10 or 20 years of dabbling and experimentation by growers, vintners and bottlers alike, good wines were being made in other parts of the world. • However, something truly curious and unexpected was happening in California.

21. By 1970, the wines coming out of Northern California were gaining popularity were considered good by many. In fact, by some aficionados, they were considered very good indeed. • The Californians wine producers were a proud, hard working community of innovators and they actively sought, but rarely received the acknowledgement or respect of the French wine drinking establishment.

22. So on May 24th, 1976 when a junior correspondent with Time magazine proposed a competitive tasting between the Old World and the New, it was met with great skepticism. • The proposed was unthinkable: “comparing some of the greatest names in French wine with a bevy of little-known California varietals.” • It was certain to be a non-event.

23. Nevertheless, the event place at the InterContinental Hotel • Just along the Champs Elysee one crisp spring day. • Spectator or participant no way approach the grand hotel • walk along the narrow cobbled side streets of the Rue de Rivoli; amidst the sounds of birdsong and wafting floralsfrom the Jardin de Tulare. May glimpse of arc de triumph, • Eyes would pan the radiantly colored gardens. • One would be reminded by every sense that this was the 1) most beautiful part of the 2) most beautiful city in the world.

24. A hotel doorman greeted the participants of this curious competition with a deliberate, but discrete nod.

25. This was to be a blind tasting; meaning the labels of the wines would not be shown.

26. Ten judges, drawn from the greatest wine connoisseurs and sommeliers in France, sat in a High-ceiling atria of the hotel under wispy clouds and the diffused glow of a warm afternoon sun. • The judges knew -- make quick work of this competition. • Perched on simple chairs; old world tables drawn with white linens and nothing set before them except a scorecard, 2 goblets and a small, hard roll to nibble upon between tastings. • This day taste 10 ; 5 California + 5 of France’s best Bordeaux blends

27. The tasting began promptly at 3:00 PM and by 6:00PM it was clear there was a problem. The judges were struggling. • After a blind pouring of California wine, one of the judges was overheard saying: “it’s good to be back in France.” They were confusing the French and American vintages • The panic and distress amongst the judges was palpable. • At 10:30 PM on the night of May 24th, 1976, 10 French wine experts unwittingly voted that three of the top five wines in the world were in fact a product of the Golden State of

28. But even more scandalously, the No. 1 wine by a near unanimous vote was the 1972 Stag’s Leap Cabernet Sauvignon from Napa Valley, California. • In less than eight short hours, the world of wine had changed forever.

29. In 1976, the average bottle of California Red Wine sold for less than $2. Today, the cost of a similar bottle has grown twenty-fold. • The California wine industry has exploded into a $20B per year enterprise. By 2020, it is forecast to entirely eclipse the annual French production. • May 24th, 1976 was a moment in time that spawned an entire industry.

30. We’ve talked about wine, we’ve talked about music • In both cases, change was massive and swift and in each case the world was ready and the antagonists, the enablers, stood ready to drive that change • What about something closer to home

31. But as we all know in the late 1970’s the two “Steves”, Apple co-founders Steve Wozniak and Steve Jobs, were busy at work scrounging parts together for a prototype personal computer: inconspicuously called, the Apple. • This original creation did not even have a keyboard, but a few years later, the little company that Jobs and Wozniac founded would begin design on a new product that would forever ignite the personal computer revolution.

32. The intro of the Apple Macintosh took personal computing a giant leap forward, with a revolutionary Graphical User Interface that for 1st time /the personal computer user friendly, simple and fun. • Not for one second do passion and exuberance and excitement that Steve Wozniac will later today. • But I can say with confidence as a matter of fact that in a few short years, Apple computer truly defined the personal computing industry. • It was a technology inflection point that forever changed the way we work and more profoundly, the way we live.

33. But to me, the more exciting story is the “inflection point” later in Apple Computer’s history; a turning point where apple definitively displayed its resiliency and the power of its core values and commitment to innovation. • Amidst of a 10-year decline in sales, a stock price at an all-time low and Windows-based PCs greedily feasting on the wallet of even the most loyal Apple customers • In 2001, Apple boldly introduced a new product. It was about the size of a 1) pack of cigarettes and weighed little more than a 2) candy bar.

34. The iPod. What followed is one of the greatest corporate rejuvenations in American business.

35. From a low of $8 a share at the time of the iPod’s launch, Apple stock now trades at more than 1) $660 per share, is 2) the largest technology company in the world and 3) has a brand of inestimable value. • It was a moment in time; a moment that changed everything and -- we were all active participants.

36. Now, I would like to share with you a brief story of your host here today: Avaya. I believe that the history, heroics and the drama surrounding the Avaya story shares much of the same excitement of our earlier vignettes.