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How Mobile Empowers Entrepreneurs at Informal Trade

Learn about how mobile technology can empower entrepreneurs in informal trade, enabling cashless transactions, loyalty programs, and integrated solutions. Discover the potential for success and the opportunity for global scalability.

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How Mobile Empowers Entrepreneurs at Informal Trade

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  1. ITU Workshop on ICT Innovations(Geneva, Switzerland, 20-21 March 2012) How Mobile Empowers Entrepreneurs at Informal Trade Mark Kaplan, CEO, Soli mark@soliunited.com

  2. Today’s Problems • Informal trade measurement challenges limit investment • Cash based • Counterfeit goods • Current solutions are limited to banking • Telcos are unable to issue credit • Each telco is tethered to a bank • Merchandisers are not integrated

  3. The Opportunity for Success • Market demand for a solution is proven • Kenya, June 2010 Stats • 9.5 Million Registered Users • 23% of the population • Transactions = 11% of GDP

  4. Soli is a patent pending standard Fully functional retail capabilities for independent trade Loyalty points Shop Keepers Shoppers Cashless transactions Statement payments Statement deposits Integrated with merchandisers Sponsored offers Distribution & activation Digital literacy sponsorship Global scale A micro-economy with no debt Interfaces across all mobile and PC devices SMS via Feature Phone Skype via PC Secure web services iOS, Android APPS Twitter, FB, Orkut Direct SMS connections in 140 markets Policies Explicit opt-in from point of origin to termination Pre-payment of all activity is required

  5. Soli Case Study

  6. Demonstration Instructions • Shop Keeper Registration • text: STORE (Country) • to: +31652626406 • Receive Shop ID • Shopper Registration • text: STOREID • to: +31652626406 • Joint shop loyalty program + enable transactions

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