Importance Of Newsletter In The Travel Business

1. Importance Of Newsletter In The Travel Business  Travel is a leisure activity that people love do throughout the year. Vacations are               one such situations when travel is maximum and the travel business makes the             most of it. People going on vacation or travelling for fun will always search online                 and try to find the best travel company to travel with. They will subscribe to               various travel agencies and tour operator’s newsletters, to get the best deals. But           the major problem here is that “ALL SEEMS TO BE SAME!”.                                                                            No matter, how big or small your travel company is, a newsletter is a must!  But I’m not talking about “See our great Europe tours” as your audience might               not be interested to go to Europe right now, so your newsletter is worthless to               them.                                Isn’t it a shame to waste the opportunity to directly affect your target audience               mind with something generic?                www.9spl.com sales@9spl.com Ph. +1 845 542 1553

2. Therefore, it is important to add some quality material that will make an             impression and compel your readers to open the email and find out more! This is             a unique way to establish your brand and promote it in a strong way.                                  Let’s draw your attention to some facts:  As per a survey by ​Statista​, 74% of Travel Agents used Email to attract their                 clients and 24% used Newsletter.                Leading marketing approaches used by travel agents to attract new clients         in the United States as of August 2017                    www.9spl.com sales@9spl.com Ph. +1 845 542 1553

3. Importance of newsletter in travel business:  “According to ​Experian​, $1 spent on email marketing typically provides a return             of $45 to $50.”              It helps to INCREASE your WEBSITE TRAFFIC  If you want to increase your website’s traffic, and want people to be aware about               the benefits of your products & services, then don’t expect them to come directly               or randomly unless you have actually done some promotion. Your e-newsletter             plays an important role to generate website traffic and boost the sales as it             constantly reminds your audience about your brand. But remember overdoing it         will only land your emails in the SPAM FOLDER.                                                                        Promote new launches and products.  Promoting your new launches/ product by newsletter is a great way to keep your           esteemed clients informed. It can boost exposure, awareness, sales and profits.                    It helps to be connected with your customers  A newsletter helps your business to be connected with your customers regularly               and make them remember you. You need to create a brand image so that your             customers can recognize you only with your brand icon or image to open the           email.                                                Here is what a survey stating the most important factor for opening emails.  www.9spl.com sales@9spl.com Ph. +1 845 542 1553

4.   Source:  https://dma.org.uk/uploads/misc/5a1583ff3301a-consumer-email-tracking-report- 2017-(2)_5a1583ff32f65.pdf  Boost your social media engagement by Newsletter  A newsletter helps you to contribute to relationship and building a trust with             your audience. People can easily follow you or contact you at any given time on             the huge platform of social media.                                  As per ​facts​:  “emails having the social sharing buttons have a click-through rate of more           than 158%.”                Newsletters are easy to share:  Additional benefit! Newsletters are easy to share too – one can simply forward it           to a friend.                      www.9spl.com sales@9spl.com Ph. +1 845 542 1553

5. Representing your brand as an expert in your industry.  Sharing a useful material and teaching your audience something through the           newsletter, will make them think of you as an expert in travel business.              This is determinant as you want your audience to think of you when they have a               need!                    Building trust and loyalty  Your quality newsletters will make your audience habituated to receiving your           newsletters/ information and they will begin to trust you.              This will help you to encourage your audience to buy products and services from               you and keep coming back to you.                The ​primary benefit of a newsletter is that they keep a customer interacting               with the entity that is distributing them.              9series, as an organization has developed mail masking/ lead generating portals           in ASP.Net(MVC Core) with the help of our IATA Certified developers for our             esteemed clients in travel industry. You can also ​hire mvc.net developers for your             specific projects and we will give you our best one.                                          Conclusion  Newsletter is paramount to maintain relationship with your customers, boosting           the sale and generating the revenue.              Source: ​https://www.9spl.com/blog/importance-of-newsletter-in-the-travel-business/  www.9spl.com sales@9spl.com Ph. +1 845 542 1553