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The importance of Travel & Tourism

"Forces of change in world tourism. The role of governments, enterprises and the need for p-p partnerships" Carlos Vogeler Chairman Affiliate Members UNWTO. 12% of international consumer spending 10.3 % of world gross domestic product (GDP)

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The importance of Travel & Tourism

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  1. "Forces of change in world tourism. The role of governments, enterprises and the need for p-p partnerships" Carlos Vogeler Chairman Affiliate Members UNWTO

  2. 12% of international consumer spending 10.3 % of world gross domestic product (GDP) 234 million jobs (1 in 12 jobs, 8.2 % of total world employment) The economic significance and potential of Travel & Tourism is particularly prominent in the developing world Most new jobs in developing economies are created in tourism industries Diversifies economic activity and enables the creation of wealth and jobs in rural areas Positive effects in the balance of payments for inbound countries Multiplier effect in the economy impacting other sectors The importance of Travel & Tourism

  3. World Tourism in 2006 842 Million International Tourist Arrivals + 4.9% over 2005 US $ 735 billion International Tourism Receipts + 4.5% over 2005 (US$ 883 billion,including International transportation) Average receipts per arrival: US$ 870 Domestic Tourism: Estimated 5 times more than international (no reliable data available) Source: World Tourism Organization (UNWTO)

  4. Sustainable growth Evolution of International Tourism arrivals and receipts (1995 – 2006) Source: United Nations World Tourism Organization

  5. World’s market share(%) Europe ITA: 458 million (54%) ITR: US$ 348 billion (51%) Middle East ITA: 41 million (5%) ITR: US$ 28 bn (4%) Americas ITA: 136 million (16%) ITR: US$ 145 billion (21%) Asia and the Pacific ITA: 167 million (20%) ITR: US$ 139 billion (21%) Africa ITA: 40 million (5%) ITR: US$ 22 billion (3%)

  6. # 17 Greece: 14,4 million Source: World Tourism Organization

  7. Top Outbound Countries 2006 World Total Expenditure: US$ 735 billion Source: World Tourism Organization

  8. World regions depend mostly of intra-regional tourism

  9. Volatility and Resilience Recovery echo of the second oil crisis / martial law in Poland / Falklands conflict / conflict Israel-Lebanon Gulf War / disintegration of Yugoslavia 11S Iraq, SARS Source: World Tourism Organization

  10. The Travel & TourismCompetitiveness Report 2007Furthering the Process of Economic Development www.weforum.org

  11. Growth to be maintained through 2008 • IMF economic growth projection of 4.9% for 2007 and 2008 • 5th consecutive year of growth above the long-term average. • Developing economies to continue growth above average ( 7.5% in 2007 and 7.1% in 2008) • Slowdown of the US economy in Q 1 unlikely to spill over into other regions • Germany and UK strong domestic demand • Activity in emerging Asia continues to expand, led by very strong growth in both China and India • Increase in interest rates Source: World Tourism Organization

  12. 2020 International Tourism ProjectionsInternational Arrivals: 1,6 billion (X 2)Receipts: US $ 2 trillion (X 3) Estimated average growth 1995 - 2020: 4.1% a year Source: UNWTO

  13. Forecasts by Receiving Region International Tourist Arrivals, 1995-2020 Market share (%) Average annual growth rate (%) Base Year Forecasts 1995 2010 2020 1995-2020 (Million) 1995 2020 100 100 565 1006 1561 4.1 World 3.6 5.0 20 47 77 5.5 Africa 19.3 18.1 110 190 282 3.8 Americas 14.4 25.4 81 195 397 6.5 East Asia and the Pacific 59.8 45.9 336 527 717 3.1 Europe 2.2 4.4 14 36 69 6.7 Middle East 0.7 1.2 South Asia 4 11 19 6.2 Source: UNWTO

  14. World’s Top Destinations 2020 Market share (%) Tourist arrivals (Million) Average annual growth rate (%) 1995-2020 Country 1 China 2 France 3 United States 4 Spain 5 Hong Kong (China) 6 United Kingdom 7 Italy 8 Mexico 9 Russian Fed. 10 Czech Rep. 130 106 102 74 57 54 53 49 48 44 8.3 6.8 6.6 4.7 3.6 3.4 3.4 3.1 3.1 2.7 7.8 2.3 3.5 2.6 7.1 3.4 2.1 3.6 8.5 4.0 Source: UNWTO

  15. World’s Top Outbound Countries 2020 Total arrivals generated worldwide (Million) Market share (%) Country 1 Germany 2 Japan 3 United States 4 China 5 United Kingdom 6 France 7 Netherlands 8 Italy 9 Canada 10 Russian Fed. 153 142 123 100 95 55 46 35 31 31 9.8 9.1 7.9 6.4 6.1 3.5 2.9 2.3 2.0 2.0 40% Source: UNWTO

  16. New trends in Travel & Tourism • Still huge potential for growth to exploit • from current travellers and from new emerging middle classes • sizable populations currently still only take part in international tourism very limitedly • Many emerging economies show rapid economic growth with increasing disposable incomes, that will be spent on tourism • In addition to traditional source markets (Western Europe, USA, Canada, Japan,), alternative ones (Central and Eastern Europe, China, India, Korea, Singapore, Middle East, Mexico, Brazil, etc.)

  17. More mature and experienced travellers Increased concern for safety and security Access to much more information Consumers know what they want and what they can get Aging population Better health and economic conditions Seek new experiences and innovative more sophisticated products Added value and services. Value for money Shift in power from producers to consumers Increased competition More direct distribution Need to develop and apply new technologies Consumer profile and behaviour

  18. Close synergy of interests Among business; civil society; government Private sector, the engine in wealth creation, involved in telecommunications, education, health, safety, etc. Corporate responsibility Companies support community development: environmental protection and enhancement; cultural and heritage preservation Changing Public sector Need to reinvent itself More strategic approach to its role in society Foster trust that creates social capital Public-private partnerships

  19. Governments have played a key role in the developing of tourism They need to give more space to the private sector Many areas in which P-P sectors can work Marketing Control and monitoring of regulation Quality factors Education Investment Infrastructure Research, development and innovation Climate change Sustainability Tourism policy, etc. Public-private partnerships

  20. Tourism dpts in government depend on many other areas, not under their control Interior; culture & education, economy, foreign affairs, health, infrastructure, environment, transportation, etc. Too many changes in Ministerial departments do not allow for continuity and stability The private sector brings a closer look to the reality of the marketplace Public-private partnerships

  21. Good luck, bad luck. Who knows?

  22. ΕΥΧΑΡΙΣΤΩ "Forces of change in world tourism. The role of governments, enterprises and the need for p-p partnerships" Carlos Vogeler Chairman Affiliate Members UNWTO

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