suppose

1. suppose Unit 11 The Media lesson 3 The Advertising Game

2. I like… advertisements

11. The advertising game 3 5 1 2 4 6

12. Paragraph 1 B • What is an advertisement? • An ad may give direct information like names or locations. M B: too broad M: main idea N: too narrow

13. Paragraph 2 • Ads are made visually attractive to hold the attention of the public. • Some ads have pictures that people enjoy looking at. M N

14. Paragraph 3 M • Products are sometimes linked with different concepts or ideas. • Using common ideas to sell products is as old as advertising itself. • Modern ads must stand out to make themselves attractive. N B

15. Paragraph 4 N • Some advertisers want to create something that has never been seen before. • New and unusual ideas often appear in today’s top advertisements. • Advertisers look for other ways to make people notice their products. M B

16. Paragraph 5 B • Not all advertising is about selling products. • The government has worked hard at using ads to educate the public. • Public ads have helped to increase public knowledge. N M

17. Classic advertisement _____________ _____________ give May not be suitable Reason: _______________ Pictures ________ ________ ________ ________ ________ The advertising game attractive consists Today’s advertisement _______ Visual design Combining … to… aim Using humor Create… is fascinating… Public advertisement Aim… Encourage_______ Fight ________ save________ Help_________ Give up_______ advertisements Influence … Help_____________

18. Read the text again and answer the questions in Ex 3: 1. In what circumstances are the simplest types of adverts most effective? • They might be most effective for products that people need and if there is not much competition. 2. Why are the latest techniques of graphic design not enough for adverts to be noticed in modern cities? 2 Because people are used to seeing high standards of graphic design.

19. Read the text again and answer the questions in Ex 3: 3. What ides do today’s award-winning advertisers use to make you notice their products? 3.They use humor,surprise and original ideas in modern advertisements. 4. What has the government done during the last decade? 4. The government has worked hard at using public adverts to educate the public on fighting against AIDS, saving water, helping the poor, giving up smoking,etc.

20. The advertising game 3 5 1 2 4 6

22. Just do it. • 只管去做。（耐克） • Ask for more. • 渴望无限。（百事） • The taste is great. • 味道好极了。（雀巢咖啡） • Good to the last drop． • 滴滴香浓，意犹未尽 .（麦斯威尔咖啡）

23. Thieves go to the beach too. Take care of your belongings. Help protect your island. The Bible---- God’s road map for life. We bite.

24. It’s show time!

25. Thank you!