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SR-35 Crossing Public Opinion Survey Results

This public opinion survey measures the need for a new or improved crossing, determines location preference, and assesses opinions on tolls and financing options.

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SR-35 Crossing Public Opinion Survey Results

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  1. SR-35 Crossing Public Opinion Survey Results December 6, 2001

  2. Survey Purpose • Scientifically valid sample of public opinion • Measure perceived need for a new or improved crossing • Determine location preference for new or improved crossing • Assess opinions on tolls and financing options P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  3. Research Methodology • Two survey efforts: • Motorist Intercept Study (255 respondents over 2 days - Sunday and Monday) • Telephone Survey (200 OR and 200 WA respondents) • Both surveys conducted in October 2001 • Phone survey respondents randomly sampled • Very high cooperation rates for both studies • Captured bridge users and non-users P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  4. Research Summary Highlights • Majority of those surveyed want an improved crossing • Support for new crossing is higher in Washington than in Oregon • Support for new crossing increases with existing bridge frequency of use P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  5. Research Summary Highlights • Mixed opinions on where new crossing should go; highest support for current location • Majority stated they would not have made last bridge trip by walking or biking • Yet 10-20% may likely have traveled by bike/pedestrian modes if given the opportunity • Many bridge trips are for non-work purposes P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  6. Research Summary Highlights Public Supports a New Crossing P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  7. Research Summary Highlights Results Show Some Potential for Mode Shift P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  8. Research Summary Highlights Tolls and Financing Options • All respondents asked about willingness to pay a higher toll for most recent trip • Phone survey respondents received additional questions on tolls • Phone survey respondents also asked whether they support combinations of taxes and tolls P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  9. Research Summary Highlights Willingness by All to Pay Higher Tolls P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  10. Research Summary Highlights Willingness to Pay Tolls by Frequency of Use P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  11. Intercept and Phone Survey Toll Opinion Differences • Respondents from both surveys have about equal willingness to pay higher tolls for most recent trip • Trip frequency does not impact willingness to pay • WA phone respondents less willing to pay higher tolls for most recent trip than OR respondents • No difference in willingness to pay higher tolls between WA and OR intercepted bridge users • Phone respondents using the bridge in the past week were less willing to have paid a higher toll than intercepted bridge users. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  12. Motorist Intercept Study Findings

  13. Motorist Intercept Study • Conducted over two days: • Sunday October 21 • Monday October 22 • Bridge users intercepted in both directions • Respondents given free trip for participation P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  14. Motorist Intercept StudyDestinations P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  15. Motorist Intercept StudyDestinations by Purpose P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  16. Motorist Intercept StudyDestinations by Usage P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  17. Motorist Intercept StudyBridge Users Want a New Crossing P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  18. Motorist Intercept StudySupport From Frequent & Non-Frequent Users P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  19. Motorist Intercept StudyMixed Opinions from Intercepted Users as to Where New Crossing Should Go P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  20. Motorist Intercept StudyLess-Frequent Users Support Current Location P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  21. Motorist Intercept StudyWeekday Users More Likely to Pay Higher Toll P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  22. Motorist Intercept StudyWillingness to Pay Tolls About Same by State P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  23. Motorist Intercept StudyHigher Willingness to Pay for Work Purposes P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  24. Telephone Survey Findings

  25. Telephone Survey • Conducted during October 2001 • Randomly sampled 400 area residents from Oregon and Washington • Similar sample sizes in OR and WA • Bridge users and non-users included • About 1/3 of phone respondents had not used the bridge in the past week P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  26. Telephone SurveyResidence Locations P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  27. Telephone SurveyTrip Purposes P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  28. Telephone SurveyGeneral Public Supports New Crossing P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  29. Telephone SurveyGeneral Support from Frequent, Infrequent and Non-Users P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  30. Telephone SurveyWashington Residents See Great Need P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  31. Telephone SurveyWA Residents Less Likely to Pay Higher Tolls P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  32. Telephone SurveyHigher Willingness to Pay for Work Purposes P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

  33. Telephone SurveyOnly 1/3 Support Local Tax Funding P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y

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