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For passionate only … First food and cooking platform in France Our community is connected , everywhere. Marmiton, for passionate only !. A TAAAABLE !!! . J’adore !! . Un délice !!!. Bon appétit !. UN REGAL. TROP BON !!!. 30g de levure. « Marmiton, je vous adore ! » .
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For passionateonly … First food and cooking platform in France Our communityisconnected, everywhere
Marmiton, for passionateonly ! A TAAAABLE !!! J’adore !! Un délice !!! Bon appétit ! UN REGAL TROP BON !!! 30g de levure « Marmiton, je vous adore ! » HUUUMMMMM MMMMM … Recettes 1 litre de lait Au menu, ce soir … MIAM MIAM « Marmiton, ma référence ! » EXTRA … « Qu’est ce qu’on mange ce soir ??? plein d’idées 250g d’épinards
Core values Generosity Choose, prepare, dress Pleasure Share Accessibility More than 60K recipes on anydevice Respect Diversity for ever Sincerity Free conversations
Marmiton, favorite amongcompetitors +3 points VS 2011 for marmiton
Marmiton, 8 reasons for 1 success Recipes More than 60 000 recipesposted by users and more than 500 000 comments 2. Discover Here and abroad 3. Tools Howtos, learns, games, surveys, converts…
Marmiton, 8 reasons for 1 success 4. Marmiton Restos Find/suggest On iPhone 5. Magazine More than 100.000 copys 6. Videos More than 300 videos techniques One Minute Marmiton, Live on Marmiton
Marmiton, 8 reasons for 1 success 7. Community Forum, Blogs, meetings… 8. Personal Createyourownrecipes book in 10 sec with Facebook connect)
Videoisbooming! 1 Technics By level, by theme 2 Live Take a class With Marmiton team 1: - 2:30
Videoisbooming! 3 Hangout marmiton For more ! 4 Minute Marmiton A place, a meal, a technic …
« Marmiton » on YouTube Fun, food and ideas : Marmiton original online content screeningssupported by YouTube. 10,4 million vues 75 000 subscribers
Marmiton, a success story 7,4 million VU in France* 1,4 M downloads** 0,9 M VU*** TABLETs WEB Appli Marmiton sur Windows 8 MOBILE Social 300 000 fans Facebook 7000 followers 2000 abonnés Pinterest 40 700 fans sur Google + Chocolaterecipes on anydevice 5,8 M downloadss** 2 M marmitonautes per month** ConnectedTV EVENTS PRINT 110 131 copys in France (source : OJD PV 2012) * Source : Nielsen, février 2013 ** source interne, mars 2013 *** Nielsen, Octobre Décembre 2012 2,5 M readers (source : Etude ONE, mars 2013)
Marmiton magazine : a good surprise N°1 2,5 Mreaders * Magazine trimestriel 110 131 soldcopys In France (OJD PV 2012) A femalereadership 66,2% women 35,7% mothers Averageage : 41,7 y.o. Vs 47,4yearsold Exclusive** 1 reader out of 2 does not readanother magazine * Etude AudiPresse ONE (janvier à décembre 2012) ** Source : Etude One 2012
Marmiton.org : leader in social media 1. Offline&Onlineevents 2.Social 313 000 fans facebook 7000 followersTwitter 40 000 followers > LIVE > « Open day » everymonthwith marmitonauts > Events / PRMarmiton > A special FOOD Day on Oct.13 2013 75 000 subs 2 000 subs 3. Newsletters > 60 000 recipes > More than500 000 comments Weekly Newsletter : 454 000 subsDaily Newsletter : 376 000 subs A venir : Club des testeurs gourmands
Marmiton leader Source: : Médiamétrie Netratings, février 2013
Marmiton leader Uniques visitors A growing audience Source: Google Analytics, www.marmiton.org
Marmiton, leader (in France) Source : Médiamétrie Netratings, février 2013, couverture en %
Marmiton is a master piece of aufeminin Group Internet Books Press Tablet Mobile In France Marmiton : First selective cooking magazine 104 000 VAN(3) 5,9 M Users WW On apps and webmobile sites of aufeminin.com group (2) 21,7 M Users WW On apps and webmobile sites of aufeminin.com group (2) 43,9M UU(1) across the world (1) ComScore, July 2013 – WW – hybridmethodology / (2) Smart + Xiti, July 2013/ (3) OJD – DSH, 2012, Vente au numéro
Our communityisalwaysat the heart of creation Connected TV YouTube Social Media Video Offline 40 000 Visitors In 2012 9000 Visitors In 2012 720 000 Facebook fans 62 000 Followers on Twitter 130 000 Google + fans 3 200 FollowersPinterest 27,3 videoviews In the world on the aufemininplayer(1) 36,3 M Videos viewed on aufeminin and Marmiton YT channels Marmiton and aufemininapps on connected TV : LG, Samsung, Google TV, Neufbox SFR … … ComScore, July 2013 – France, Spain, Italy, UK, Germany
We have more dreams Thankyou