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Let Our Team of Experts Buy or Sell Your Next Home! Consultant Vs. Agent Fiduciary (Consultant) Advises and Consults Educates and Guides Involved in Decision Process Uses Judgment and Experience Strong Negotiation and Business Sense Intimate knowledge of market Results oriented
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Consultant Vs. Agent • Fiduciary (Consultant) • Advises and Consults • Educates and Guides • Involved in Decision Process • Uses Judgment and Experience • Strong Negotiation and Business Sense • Intimate knowledge of market • Results oriented • Communication • Fiduciary (Agent) • Delivers Information • Tells and Sells • Stays out of Process • Follows the Rules and Procedures • Minimally Paid
The Keller Williams Story • “Gary Keller #2-top most influential realty persons in US” – Realtor Magazine • “Most innovative realty company” – Furman News • 651 Offices, 6 in Charlotte • 76,000 + real estate consultants • 4th largest nationally • 2nd largest in LKN area About Keller Williams and us
The Keller Williams Story The company culture is “a very big issue” with Keller Williams Realty. Our belief structure is summed up in the acronym “WI4C2TS”.The code stands for the following: Win-Win — or no deal Integrity — do the right thing Commitment — in all things Communication — seek first to understand Creativity — ideas before results Customers — always come first Teamwork — together everyone achieves more Trust — starts with honesty Success — results through people About Keller Williams and us
Let me introduce myself and our team… • Experience • Designations • Education • Service Standard • Production • Community • Team and partners “Our mission is to provide superior service to our four cornerstone alliances: clients, customers, fellow realtors, allied resources. We will accomplish this through focusing on three areas: Honesty: We will tell you the good, the bad and the ugly in all situations. Integrity: We will do the right thing. Results: Simple formula — conscientious service, smart marketing and pricing, strong negotiations and market knowledge.”
Team Shannon Edwards, Team Leader, Broker, GRI, CRS, Listing Specialist Denise Vocke, Operations Manager Christina Geiger, Closing Manager, Broker, ASP Wendie Mackey, Client Care Manager Bryan Edwards, Broker, ABR Laurie Smith, Team Assistant Wisdom Stikeleather, New Homes Specialist, Broker Lisa Smith, Broker, Buyer Specialist Rita Wilson, Marketing Specialist Richard Antille, Website & Technology Manager Stacie Mounts, Graphic Designer 2004 Best Customer Service Award Best Team Work Award, 2007 Top 1% of production in Region #1 in production year to date 2007, Cornelius
Key Objectives Pricing …your home at the property’s fair market value Timing… in the desired time period Convenience… selling your home with the least amount of inconvenience
Importance of intelligent pricing Studies show that the longer a property stays on the market, the less the seller will net.
Selling Price vs. Timing A C T I V I T Y WEEKS ON MARKET • New on the market • Create war-like atmosphere to optimize price
Focusing on Results The proper balance of these factors will expedite your sale. Location Competition Timing Condition Terms Price SOLD
Where do buyers come from? • 86% of buyers used a Real Estate agent during their search • 71% of buyers used the Internet frequently as part of their home search • NAR Statistics
What you do and don’t control • Seller Controls: • Property Condition • Availability for Showing • Price • Home Warranty • Seller Doesn’t Control: • Competition • Buyer’s or Seller’s Market • Interest Rates • When The Perfect Buyer Walks Through The Door
Marketing Plan • Accredited Staging Professional to stage home • Targeted Advertising • Personal Graphic Design • Print Advertising • Realtor Community • Public/Qualified Buyers • Signage/In Home Books/Flyers • Pictures, Pictures, Pictures • Internet • Personal Webmaster • Top 3 of Major Search Engines • Realtor.com, KWLS, Carolina Home, Team website • Communication! • Customer service commitment! • Area experts and reputation! We are here to help
Competitive Market Analysis • Recent Sales • Current Listings = Competition • Expired Listings = What has not sold We are here to help