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BEST VIDEO CONTENT IN A DIGITAL INTEGRATED CAMPAIGN DELL GAMING X GAMER CONNECT 2018

Dell India's success in digital marketing and branded content awards. Learn about Dell's commitment to customers and innovation in technology solutions for the Indian market.

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BEST VIDEO CONTENT IN A DIGITAL INTEGRATED CAMPAIGN DELL GAMING X GAMER CONNECT 2018

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  1. BEST VIDEO CONTENT IN A DIGITAL INTEGRATED CAMPAIGN DELL GAMING X GAMER CONNECT 2018

  2. Company Profile • Dell India has been awarded multiple CMO Asia awards for Digital Marketing, Best Branded Content 2018 (Fox Glove Awards), Best Digital Integrated Campaign 2018 (Marketing Excellence - TIMES), Best Use Of Data and Research 2018 (ACEF), Outstanding Contribution to the Cause of Education 2018 (National CSR Leadership Awards) and countless more accolades over the years. Incorporated as Dell Computer India Private Ltd. in Bengaluru in 1996, Dell has been among the fastest growing technology companies in India and continues to be among the top threetoday.Customers are at the core of everything we do. We listen carefully to their needs and desires and collaborate to find new ways to make technology work harder for them. We are focused on delivering solutions to enable smarter decisions and more effective outcomes so our customers in India can overcome obstacles, bring their ideas to life and pursue their dreams. Above all, we are committed to the superior long-term value they need to grow and thrive.

  3. Objective With one of the largest youth populations, India is poised to become the leading market for the gaming industry. Thus, the objective was to create an experience for gamers – pro and casual to understand what it feels like to game on Dell Gaming and Alienware machines. The Big Idea • Associate with NVIDIA Gamer Connect, the largest gaming technology platform to showcase Dell Gaming and Alienware’s range and engage with the gaming community.

  4. Strategy • To make the most out of the Gamer Connect association by engaging with gamers and giving them an opportunity to experience Dell Gaming and Alienware machines. • Grab the opportunity to create valuable content that can help drive branded conversations on social media. • Target Audience Pro and budding gamers in India

  5. Team Brutality Association – The Big Why? Popular in the gaming community – their fans look up to them. PC gaming experts aka domain experts. Can create engaging branded content on social media that drives engagement amongst the gaming community.

  6. Roadmap Gamer Connect 2018 Dell Gaming and Alienware’s presence in 6 cities Post buzz - Leveraging content created at the event on social post event Pre Buzz & awareness for Gamer Connect on social Drive conversations on social and engage with the gaming community Event Day On Ground Activities Social Amplification by Gamers and Influencers Capture Content

  7. Social – Pre Buzz Event showcase to promote upcoming events Vox Pop Videos at Gaming Cafes Engagement Activities on Social Media • To generate a buzz among gamers and to inform audiences about Dell’s presence at Gamer Connect, a series of teasers was pushed out on social media. • The teasers gave a glimpse of Gamer Connect along with showcasing Dell Gaming and the budding gamer community in India.

  8. Event Day – On Ground Activities Team Battles Spin The Wheel VR Gaming Zone Treasure Hunts Crossword Challenge Spot prize quizzes

  9. Live Streams on Social • Live Product Launches • Dell’s new gaming range Dell G3 + G7 was introduced live by Dell Product experts and Gamers which was live streamed on social. • Gaming Battles • Team Brutality chose competitors from the audience and competed with them on the spot live playing CS:GO and Pub G on Dell’s gaming range • Google Board – Most Asked questions on G3 and G7 • Dell product experts and Captain Arya answered the most asked questions on Dell Gaming laptops with a Google board which was live streamed on social. • Link: Video 1 https://www.facebook.com/alienwareindia/videos/vl.210992249462261/1823689107699992/?type=1 • Link: Video 2 • https://www.facebook.com/alienwareindia/videos/1823756647693238/

  10. Event Day – The Gaming Experience Gaming Battles • Every event had a Gaming zone with Alienware laptops where gamers could play in team-v-team or 1v1 games, on games like CS:GO, Rainbow Six Seige and PubGand immerse themselves in a seamless gaming experience • VR Zone • At every event there was a VR zone set up with Alienware laptops. Enthusiastic gamers were eager to experience the VR games • Gaming Workshops • Team Brutality hosted gaming workshops for gamers and interacted with gamers and shared their knowledge e-sports and building a career in gaming Gaming Battles VR Zone Gaming Workshops with Team Brutality

  11. Content Creation– On Ground Activities • Spin The Wheel • To increase participation on-ground and further amplify reach and engagement via social media, a spin the wheel game was played on-site. Winners got free goodies!The spin the wheel had various options such as take a selfie, participate in a tongue-twister, minute to win it tasks etc. • Link: https://www.facebook.com/alienwareindia/videos/vl.210992249462261/491968161284767/?type=1

  12. Content Creation– On Ground Activities • Treasure Hunt • A treasure hunt game was organised at the venue to give them Dell and Alienware experience and also get them to engage with the brand • The game entailed participants to download an Alienware QR code reader and scan clues all over the venue. The winning team that solved the treasure hunt in the least amount of time won! • Link: https://www.facebook.com/watch/?v=1716354205100150

  13. Content Creation– On Ground Activities • Gaming Tongue Twister • Tongue twisters were created in gaming quotes and gamers were asked to repeat them • The activity was shot and amplified on Dell’s and Alienware’s social platforms • Link: https://www.facebook.com/watch/?v=1716354205100150

  14. Content Creation– On Ground Activities • Gaming Crossword Challenge • A life size crossword was created for gamers to engage with the brand and know more about the brand • The crossword questions revolved around Dell Gaming and Alienware products • Team Brutality also participated and engaged in with the audience • Link: https://www.facebook.com/watch/?v=1716354205100150

  15. Social – Post Buzz And Brand Recall • All activities were captured and amplified post every event to promote the upcoming events and drive awareness • The content created also received engagement from the gaming community on social driving conversations for the brand

  16. Results • Gamer Connect clocked in 3M+ impressions on Facebook and 10k+ impressions on Twitter organically . • The posts organically reached 4M+ people on Facebook and video content got 50K+ views on Facebook • On YouTube, GamerConnect videos garnered 8k+ views. • Instagram Stories of GamerConnect events pegged in 1M+ views. • The posts were engaged upon by 7M+ users across all social channels.

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