1 / 6

Campaign Website Content

Campaign Website Content. Seth Maheu. 3-Tiered Analysis. Tier 1 News Biography Contact Information Online Donations Volunteer Forms Tier 2 Multimedia Blogs RSS Downloads Tier 3 En Español Fundraising Campaigns Team Tools House Parties Podcasts. Presentation.

polly
Download Presentation

Campaign Website Content

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Campaign Website Content Seth Maheu

  2. 3-Tiered Analysis • Tier 1 • News • Biography • Contact Information • Online Donations • Volunteer Forms • Tier 2 • Multimedia • Blogs • RSS • Downloads • Tier 3 • En Español • Fundraising Campaigns • Team Tools • House Parties • Podcasts

  3. Presentation • Building a sense of community through making users feel they are part of a larger project • National/Insider • Local/Outsider • Neutral

  4. Benefits • Issue Promotion • Campaign Donations • Bush: 5% ($14 mil) • Kerry: 33% ($89 mil) • Team Tools • Blog/RSS

  5. Knowing the Facts • Obama’s “Know the Facts” • McCain’s “Debate Central: Debate Facts”

  6. References • Benoit, W. J., & Benoit, P. J. (2000). The virtual campaign: Presidential primary websites in campaign 2000: American Communication Journal, 3, http://acjournal.org/holdings/vol3/Iss3/curtain.html#4 • Gulati, G. J. (2004). Members of congress and the presentation of self on the World Wide Web. Harvard International Journal of Press/Politics, 9, 22-40. • Postelnicu, M., martin, J. D., & Landreville, K. D. (2006). The role of campaign web sites in promoting candidates and attracting campaign resources. In A. P. Williams and J. C. Tedesco. The Internet election: Perspectives on the web in campaign 2004 (pp. 99-110). Lanham, MD: Rowman & Littlefield Publishing. • Trammell, K. D., Williams, A. P., Postelnicu, M., & Landreville, K. D. (2006). Evolution of online campaigning: Increasing interactivity in candidate web sites and blogs through text and technical features. Mass Communication & Society, 9, 21-44.

More Related