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Module 2. Andrew DePalma. Company History. Founded in 1892 under the name David T. Abercrombie Co in New York City The name was changed after Ezra Fitch bought into the company David Abercrombie left the store Ezra revamped the company produced a catalog to reach more customers.
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Module 2 Andrew DePalma
Company History • Founded in 1892 under the name David T. Abercrombie Co in New York City • The name was changed after Ezra Fitch bought into the company • David Abercrombie left the store • Ezra revamped the company • produced a catalog to reach more customers
Timeline • 1917 - Abercrombie & Fitch was the largest sporting goods store in the world • 1988 - The Limited acquired the company • 1996 – IPO; The Limited retained 84% of the company
Unanswered Questions • Capitalizing leases
Unanswered Questions • Remove depreciation from the SG&A for forecasting purposes?