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Manjunath Bhajantri, Regional Technology Director - Nuance

The value of speech technologies in your navigation offering >> 3 major reasons for speech in cars >> 5 major market trends. Manjunath Bhajantri, Regional Technology Director - Nuance. Trend1: More Communication / More Content  we are living in „exponential times“. The world has changed

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Manjunath Bhajantri, Regional Technology Director - Nuance

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  1. The value of speech technologies in your navigation offering>> 3 major reasons for speech in cars>> 5 major market trends Manjunath Bhajantri, Regional Technology Director - Nuance

  2. Trend1: More Communication / More Content we are living in „exponential times“ • The world has changed • The number of Internet devices was • 1 Thousand in 1984  1 Million in 1992  1 Billion in 2008 • Time to reach a market penetration of 50 million users: • Radio: 38 years • TV: 13 years • Internet: 4 years • iPod: 3 years • First commercial SMS was sent in Dec 1992  today the number of SMS sent and received every day exceeds the population of this planet • The number of searches on Google exceeds 30 billion every month  >10 times more than in 2006 • Users demand access to more information & and content - on the move and in the car • This drives the need for new HMI concepts

  3. Reason for Speech 1: Usability • End-user survey on over 900 drivers in the US, Germany and Japan • Buyers of new cars / representation of different car classes • Commissioned by Nuance • Assessment of usage and preferences

  4. User Survey:„Attitudes towards speech technology for navigation“ % of respondents rated with top 2 out of 6 (meaning: high priority)

  5. Reason for Speech 2: Safety • Lane-Change-Task (LCT) Test done by University of Braunschweig / Germany • Using standardized test procedure to measure the distraction and impact on driving performance caused by secondary tasks • Voice control significantly improves driving performance and reduces driver distraction compared to manual operation (Less in-lane deviation, less swerving, shorter reaction time, less visual distraction)

  6. User Study: „Driver Distraction“ • Controlling in-car systems by voice reduces deviation for all tasks • Most notably for music selection

  7. Reason for Speech 3: Differentiation Report on www.WardsAuto.com (Nov 14, 2008) Regarding In-Vehicle Technology Demand Study published by CEA “… The study describes Technology Enthusiast Drivers as early to mid-adopters of technology. They are highly interested in emerging technologies, and 61% say they want voice-activated wireless communications systems onboard their vehicle. Auto makers would do well to take heed of this growing segment,” says Gary Shapiro, CEO of CEA. “We think that despite the difficult economic times, consumers are making buying decisions based on what technology is in the car,” Shapiro tells Ward’s in a recent interview. “We see technology as a selling point, without question.”

  8. Reason for Speech 3: Differentiation Tom Tom Go Family Test report onwww.yournav.com „It works beautifully! The GO 720T scored a perfect 100%, by which we mean that all the places were displayed on position 1 in the list. The same happened for the street names and numbers... We can‘t wait until Tom Tom will extend it‘s possibilities so the complete GO will be controllable via voice.“

  9. Reason for Speech 3: Differentiation Sync platform with hands-free dialing, SMS reading and voice enabled MP3 control powered by Nuance Technology Report on www.WardsAuto.com By Byron Pope on Nov 14, 2008 “Ford had great experience with Sync. Vehicles with Sync are outselling non-Sync alternatives by a 2:1 ratio. And those cars cost more, so it doesn’t take a rocket scientist to figure out its profitable.” Gary Shapiro, CEO of CEA Business review on www.fool.com By Dave Mock on April 29, 2008 “I think Ford's decision to include Microsoft's new Nuance-powered Sync voice control system in some 2008 models will help improve the Ford appeal dramatically…”

  10. Trend 2: Strong requests for better HMI drives the need for a good Speech User Interface (SUI) A good speech user interface is not only a luxury car feature! • Nuance has deployed projects ranging from small to high end cars

  11. SMS Reading, Traffic Messages Mobile Dictation (SMS, Note Taker) Music selection by Voice (MP3) Radio Station Names One-shot address entry, POI Search, Multilingual VDE Voice Destination Entry, TTS Route Guidance Command & Control Natural Commands, Topic Classification Voice Activated Phone Dialing Evolution of Speech User Interfaces in Automotive Mobile Communication Entertainment Navigation Radio / Climate Control Telephony / Hands-free Kits 2000 2002 2004 2006 2008 2010 2012 Introduction to the Market / Vehicle SOP

  12. Trend 3: Mobile Device Integration Nuance Speech Technology Evolution on PND • Nuance has been driving the evolution of Voice Destination Entry (VDE) Solutions on PND Jul 07 Aug 07 Sep 07 Sep 07 Dec 07 Mar 08 May 08 Medion Tom Tom Blaupunkt Falk Medion Garmin Navigon P4410 Go x20 Lucca 5.3 N240L P4425 Nüvi 850/860 8110 Basic VDE VDE plus C&C Basic POI Search 1-shot VDE • Nuance delivers Text-to-Speech to all major PND manufacturers in over 20 languages

  13. Trend 4: More Connectivity / Access to Content in Car Nuance Connected Services Strategy Connected PND Content Aggregation Weather Connected Car News Full Web Access in Car e.g. BMW / Google Powered by Nuance Connected Services Sports Offboard / Mobile Navigation BusinessListings

  14. Trend 5: Better Coverage / Emerging Markets>> incl. Speech User Interfaces for India! Scandinavia Eastern Europe Western Europe North America MiddleEast Far East BRIC (Brasil, Russia, India, China) Australia

  15. VoCon Dictionary Editor Vocalizer for Automotive PromptSculptor Prompt Creation Custom Voices System Specification Bench-marking VDE Data Production Porting & Integration Functional Validation User Interface Design Dealer Training Performance Tuning Usability Testing Translation & Localization Application Development VoCon 3200 SDK Tools Nuance Offerings for Automotive>> Car Makers / Tier-1 Suppliers / Partners OEM Services Speech Output / TTS Speech Input / ASR Integration & Optimization Services Tools Core Technology

  16. Automotive Speech Solutions for India • Opportunity 1: Global Export Markets • Exports from India expected to grow to >500k cars soon • Leverage from ongoing innovation programs (e.g. Jaguar / Tata) • Opportunity 2: Domestic Markets • Potential for OEM and device manufacturers • Speech output solutions / text-to-speech already available • Speech input solutions & connected services in preparation • Noise robust speaker dependent recognition available • Speaker independent recognition for Indian English and Hindi to be planned

  17. Further Questions?

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