NEW Sport & Physical Activity Strategy 2008-2016

1. NEW Sport & Physical Activity Strategy 2008-2016 Michelle Adams Sport & Leisure Services Manager Stoke-on-Trent City Council

2. Strategy Objectives & Targets • Improve sport & physical activity levels of people in Stoke-on-Trent – FTAP Targets • Makes clear the role that sport & physical activity can play in the wider agendas • Makes clear the scope of ‘sport & physical activity’ – Not just ‘traditional sport’ • Sets out overall direction & priorities for the next period 2008-2010 with a few long term priorities until 2016 • Targets: LAA, Sport England, CPA • Fulfils PPG17 requirements for local assessment of sports facilities • A strategy for all partners & the community; it is not a strategy for the City Council • Strategic justification to unlock external investment

3. Two Phase Approach Phase 1: Vision to 2016 • Completed in December 2007 • Based on: • Extensive audit of sports facilities & greenspaces • Consultation with stakeholders, politicians, sports clubs, focus groups & households • Provides headlines for the supply and demand of sports facilities & greenspaces with some attention to sports/physical activity programmes & sports development priorities • Assessment of key City data/strategies and national/regional sport & physical activity strategic priorities • Defines emerging priorities

4. Priorities to 2016 People: • Working with partners to maximise opportunities & marketing – Olympics • Set up outreach work in parks/greenspaces & co-ordinate programmes across the range of providers • Develop the opportunities for health & physical activity partners working with key partners such as Stoke PCT • Significantly increase levels of support for sports clubs to develop participation levels, support performance & build resource (volunteers & coaches) Places: • Maximise the opportunities to co-locate facilties & services – e.g. fitness gyms with health • Encourage & work with private and voluntary sector to enable facility developments at neighbourhood level • Undertake feasibility studies & confirm potential locations for new facilities identified through regional/sub regional facility frameworks • Ensure facilities & spaces are planned into regeneration

5. Priorities to 2012 People: • Strengthen the emerging cross sector partnership of agencies to provide a co-ordinated prioritised outreach programme aligned with sports development work • Support increased use of parks/open spaces through introduction of Ranger Service/Recreation Leader role • Strengthen sports clubs and activities across the City • Improve marketing message to people about the needs to become more active – ‘Sport’ as a tool to raise City profile Places: • Develop a hierarchy of sports/recreation facility provision for the City • Seek to develop a range of sports facilities in partnership with BSF & further & higher education sector • Identify sports with particular attraction to those least active • Plan facilities – Inner Urban Area Action Plan etc

6. Next Steps – 2008 Phase 2 work • Detailed development of high level issues & strategic priorities enabling translation into local level area action plans • Extend facilities considered through to neighbourhood level & include playing pitches • Expand on phase 1 facilities audit • Extend consultation – additional stakeholders, focus groups & schools • Stoke Sports Summit consultation • Build on work carried out with planning teams and relevant bodies to establish realistic and achievable standards of provision • Completion of detailed Sport England facilities planning model assessments for pools and sports halls • Completed Sport & Physical Activity Strategy in September 2008